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market analytics

Results 1 - 25 of 528Sort Results By: Published Date | Title | Company Name
Published By: MicroStrategy     Published Date: Nov 08, 2019
The adoption of cloud BI and analytics is reaching a tipping point. According to the new report from Dresner Advisory Services, there are now more cloud-based deployment options than on-prem offerings available. To learn more about the rising tide of cloud BI, and how sentiment is changing around these offerings, read this new research report based on a 2019 market study. The report covers: A summary of the current cloud BI and analytics landscape An overview of changing user sentiment in the market How organizations are planning to deploy public, private, or hybrid cloud models Read the report for a full list of enterprise challenges and tips on how to address them.
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MicroStrategy
Published By: MicroStrategy     Published Date: Nov 08, 2019
A&BI platforms are transitioning from delivering simple, manual self-service to supporting more advanced, automated analytic use cases via growing, augmented, ML-driven capabilities. Data and analytics leaders should enable broader use cases to increase their investments’ business impact. Analytics and business intelligence (A&BI) platforms exhibit differences in functional capabilities, particularly in their support for advanced analytics, data source connectivity and embedded functionality. As the market matures, the capabilities required to build and deliver user-friendly analytics dashboards are the least differentiated. The trend toward assisting users with augmented data discovery functionality continues, but many products still lack enough support for this critical capability. When viewed across the whole span of capabilities, significant differences remain between competing platforms and, therefore, also between which are most appropriate for a given use case. In some cases, th
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MicroStrategy
Published By: MicroStrategy     Published Date: Nov 08, 2019
The adoption of cloud BI and analytics is reaching a tipping point. According to the new report from Dresner Advisory Services, there are now more cloud-based deployment options than on-prem offerings available. To learn more about the rising tide of cloud BI, and how sentiment is changing around these offerings, read this new research report based on a 2019 market study. The report covers: A summary of the current cloud BI and analytics landscape An overview of changing user sentiment in the market How organizations are planning to deploy public, private, or hybrid cloud models Read the report for a full list of enterprise challenges and tips on how to address them.
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MicroStrategy
Published By: Matrixx Software - Kingpin     Published Date: Nov 07, 2019
As 5G is becoming a commercial reality in multiple lead markets, the question of how it should be positioned, packaged and priced will be critical in building competitive 5G propositions. Download the Strategy Analytics report to discover the results from end-user study groups and operator interviews, undertaken to answer a fundamental question: Are Telcos getting 5G right? Learn: How to build a 5G proposition to drive uptake, demand and profitability What consumers want from 5G services Where the opportunities and challenges are for operators, including content, unlimited data, enterprise offerings, network slicing, digital engagement, IoT etc.
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Matrixx Software - Kingpin
Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies
Published By: Group M_IBM Q4'19     Published Date: Oct 22, 2019
The data integration tool market is resurging as new requirements for hybrid/intercloud integration, active metadata and augmented data management force a rethink of existing practices. This assessment of 16 vendors will help data and analytics leaders make the best choice for their organization.
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Group M_IBM Q4'19
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: AWS     Published Date: Oct 07, 2019
Hear from speakers: Danielle Greshock, Sr. Manager, Amazon Web Services, Inc. (AWS) Vincent Lam, Head of Cloud Product Marketing, Talend Andy McPhee, Data & Analytics Engineering Director, AstraZeneca
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AWS
Published By: Forcepoint     Published Date: Oct 02, 2019
If you want greater—and earlier—visibility into indicators of security threats like intellectual property theft, compromised accounts, and insider risk, behavioral analytics may be the answer. Download this Gartner Market Guide if you’re considering or planning to integrate User and Entity Behavior Analytics (UEBA) to augment other security solutions or achieve risk-adaptive protection.
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Forcepoint
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Intel     Published Date: Sep 20, 2019
More data means more opportunities to discover powerful, actionable insights around customers, internal processes, and the broad market. Unfortunately, legacy IT architectures and approaches can block progressive analytics efforts. That leaves a lot of room for improvement, and the learning and investment curve for starting in analytics can be steep. However, tending to three core steps will prove immensely helpful on this journey: • Establishing an organizational foundation • Mapping the data pipeline • Transitioning analytics proofs of concept into production
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Intel
Published By: SAS     Published Date: Sep 05, 2019
Envision this situation at a growing bank. Its competitive landscape demands an agile response to evolving customer needs. Fortunately, analytically minded professionals in different divisions are seeing results that positively affect the bottom line. • A data scientist in the business development team analyzes data to create customized • experiences for premium customers. • A digital marketer tracks and influences the customer journey for prospective • mortgage customers. • A risk analyst builds risk models for the bank’s loan portfolios. • A data analyst examines data about local customers. • A technical architect defines a new system to protect bank data from internal and • external cyberthreats. • An application developer builds a new mobile app for online customer portfolio • management. Between them, these employees might be using more than a dozen packages for analytics and data management.
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SAS
Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo
Published By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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MicroStrategy
Published By: TIBCO Software     Published Date: Aug 02, 2019
A perfect storm of legislation, market dynamics, and increasingly sophisticated fraud strategies requires you to be proactive in detecting fraud quicker and more effectively. TIBCO’s Fraud Management Platform allows you to meet ever-increasing requirements faster than traditional in-house development, easier than off-the-shelf systems, and with more control because you’re in charge of priorities, not a vendor. All this is achieved using a single engine that can combine traditional rules with newer predictive analytics models. In this webinar you will learn: Why a fraud management platform is necessary How to gain an understanding of the components of a fraud management platform The benefits of implementing a fraud management platform How the TIBCO platform has helped other companies Unable to attend live? We got you. Register anyway and receive the recording after the event.
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
Global producer of polycrystalline silicon for semiconductors, Hemlock Semiconductor needed to accelerate process optimization and eliminate cost. With TIBCO® Connected Intelligence, Hemlock achieved centralized, self-service, governed analysis; revenue gains; cost savings; and more. Fueled by double-digit growth in the markets it serves, Hemlock Semiconductor is adapting to the increasing commoditization within the polysilicon industry and better positioning itself to compete. A key factor in this plan is to equip process-knowledgeable personnel with the skills and tools to accelerate delivery of process optimizations and associated cost elimination. Hemlock turned to a TIBCO® Connected Intelligence solution to address the challenges. By implementing TIBCO Spotfire® and TIBCO® Streaming analytics, TIBCO® Data Science, and TIBCO® Data Virtualization, the company created more self-service analytics. Adding TIBCO BusinessWorks™ integration let the company realize the vision of connect
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TIBCO Software
Published By: Simba by Magnitude     Published Date: Jul 12, 2019
Today’s C-level executives expect data and analytics to provide them with speed and agility to deliver competitive advantage and to disrupt new markets. But, in today’s complex data environment exists a near paradox between these expectations, that companies will be able to rapidly deliver value using data and analytics--and the complexities of the data landscape, making it more difficult to find, govern, connect to and access the data needed to deliver that value. Once thing is clear: if management expectation is to be met, simplifying connectivity is a must.In this white paper, veteran analyst Mike Ferguson, Managing Director of Intelligent Business Strategies explores how simplifying data access –connectivity –aligns expectations with data realities thus decreasing time to value.
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Simba by Magnitude
Published By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team. To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
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Adobe
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
HfS published the Top 10 Cognitive Assistant Service Provider report that explores the emerging conversational service provider ecosystem across key areas including execution ability, innovation capability, and the voice of the customer. The conversational services called as Cognitive Assistants, go beyond the traditional chatbots and augment human-customer interaction across both front- and back-office business operations. IBM was recognized for its market leadership in Cognitive Assistant that harness the power of IBM Watson capabilities – including NLP, conversation and analytics. HfS also merits IBM for demonstrating the greatest volume and depth of cognitive assistant use cases across industry verticals and enterprise processes.
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Group M_IBM Q3'19
Published By: FICO EMEA     Published Date: May 31, 2019
: FICO commissioned an independent research study by TM Forum to look at how global telecommunication providers are using (and plan to use) machine learning and advanced analytics to improve the customer experience in credit risk and beyond. This in-depth report includes key insights from a global survey as well as executive interviews with leading communication service providers such as Telstra, Vodafone, Sky, Globe Telecom, and BT on their vision for leveraging artificial intelligence to stop fraud, better engage customers across channels, improve risk management, and drive collection results. Read this report to understand: o What CSPs see as the biggest drivers for deploying advanced analytics over the next two years o How and where BT, Globe Telecom, Vodafone UK, Sky and Telstra are using analytics, from marketing through origination o The opportunities and pitfalls around financing devices as opposed to or in addition to subsidising them o The scope for analytics to improve c
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csp, advanced analytics, telco, improve credit risk, reduce fraud loss
    
FICO EMEA
Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic
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