Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
H&S Ventures provides management
services for the Anaheim Ducks
hockey team and its home-ice
venue—the Honda Center.
This popular indoor arena hosts
scores of events and concerts, and
H&S oversees everything from ticket
sales to marketing and finance.
H&S’s performance is measured
by attendance, big-name bookings
and how much fans spend on
merchandise and concessions.
Digital innovation plays a crucial role
in creating a thrilling live experience
that raises fans’ satisfaction and their
Published By: Panasonic
Published Date: Jan 10, 2019
Every day, Media & Entertainment companies face new challenges on all fronts, from traditional cable and broadcast to streaming services like Netflix and Hulu. Meanwhile, creators of live experiences struggle to convince fans to turn from their devices and see the real thing. This presents unique challenges to decision makers struggling to determine the most opportune time to adopt the technologies that can address these threats and trigger growth. This report looks at the trends, attitudes and behaviors that are determining the present and future of Media & Entertainment.
Published By: MacroAir
Published Date: Apr 26, 2018
HVAC concerns in an industrial facility like a warehouse or manufacturing plant can be complicated. Not only are these spaces usually larger than traditional commercial areas, but they often have equipment or products that need to maintain a specific temperature. MacroAir’s large industrial ceiling fans provide optimal airflow for industrial facilities and are an affordable alternative to HVAC systems.
MacroAir’s big industrial fans deliver a cooling effect for occupants, help control the effects of humidity, and can also help conserve heat in colder months by pushing warm air that is trapped at the ceiling toward the walls and down to the floor at occupant level.
MacroAir’s big ceiling fans provide an efficient airflow solution and a sustainable alternative to relying on HVAC alone to cool large spaces.
Published By: MacroAir
Published Date: Apr 26, 2018
Large industrial facilities such as warehouses and manufacturing plants present a huge operational challenge because of their size. With extremely tall ceilings and a lot of square footage to cool or heat, keeping occupants comfortable is difficult. The solution: MacroAir big industrial ceiling fans. MacroAir large industrial fans create a more comfortable climate and reduce energy costs for large industrial facilities.
MacroAir invented the large industrial ceiling fan in 1998 to deliver a cost-effective climate control solution by generating large amounts of airflow. MacroAir’s big industrial fans produce a cooling effect, help control the effects of humidity, and can also help conserve heat in colder months by pushing warm air that is trapped at the ceiling toward the walls and down to the floor at occupant level.
MacroAir big industrial ceiling fans create an environment where employee’s feel comfortable, which results in increased productivity and improved industrial operations.
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance.
H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done.
What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
After developing the blockbuster video games Wing Commander and Freelancer, Chris Roberts spent 10 years in Hollywood making movies. In 2012, Roberts founded Cloud Imperium Games (CIG) and launched development of Star Citizen using crowd funding from fans eager to participate in shaping the new game. To facilitate Roberts' disruptive model for video game development, CIG needed ultra high-speed Internet connectivity. Read this case study to learn how CIG leverages blazing Internet speeds and capacity to engage players directly in creating the movie-quality gaming world of Star Citizen.
Dem sprunghaften Anstieg von Mobilgeräten in den letzten Jahren ist es zu verdanken, dass Apps für Unternehmen zu einem der wichtigsten Kanäle geworden sind, über den sie mit ihren treuesten und wertvollsten Kunden kommunizieren. Wenn Konsumenten mobile Geräte nutzen, verbringen sie 85% der Zeit mit Apps1, und mittlerweile ziehen moderne Nutzer Apps sogar dem Fernsehen vor.2 Obwohl die Verwendung von Apps in den vergangenen zwei Jahren um über 60% zugenommen hat, ist die Anzahl der Apps, mit denen jeder Nutzer interagiert, mit ungefähr 27 pro Monat vergleichsweise stabil geblieben.3 Nutzer wünschen sich also kaum neue Apps, interagieren aber stark mit den bereits genutzten. Das mobile Internet vergrößert also die Reichweite von Unternehmen, und Apps sind eine leistungsstarke Verbindung zu ihren besten Kunden.4 Nutzer, denen das Unternehmen wichtig genug ist, um dessen App herunterzuladen und zu installieren, sind die motivierteste Zielgruppe und die treuesten Fans.
Published By: Netsuite
Published Date: Jul 24, 2017
Baseball has always collected in-game data.
However, until recently, fans didn’t have easy
access to the various statistics that coaches
used for key decisions important for the
development of the players and success on
the baseball field.
It’s not unlike how traditional business
intelligence is delivered. Data and reports are
set aside for a few experts who determine
what is important for you.
Today, baseball statistics are widely available
during broadcasts on TV, PCs and mobile
devices. Basic data displays like inning and
score are enhanced with metrics meaningful
to students of the game, such as pitch speed,
strikeout percentages and hit zones. It’s a good
example of vital information being delivered in
real-time, on demand and in context.
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you –
set them up now to start recovering that lost revenue with relevant personalized marketing.
From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
More than 40% of sports fans worldwide abandoned concession lines in the past 12 months – without making a purchase – because of excessive waiting, according to Oracle Hospitality Sports and Entertainment’s research report The Fan Experience: Changing the Game with Food and Beverage. The global study surveyed more than 3,500 sports fans in eight countries – Australia, Brazil, China, France, Germany, Japan, United Kingdom and United States – and focused on uncovering their top priorities. Most importantly, the survey aids venue operators by identifying “pain points” and solutions designed to trigger greater attendance and spark sales.
Published By: Monotype
Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down.
Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Les marketeurs dans le domaine des médias et du divertissement
ont toujours joué à un jeu de cache-cache aux enjeux élevés avec
leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Unlimited, anywhere connectivity for an always-on event center
To support fan engagement, meet the demands of event organizers and performers, and enhance digital advertising opportunities, Montreal’s Bell Centre turned to a stable, flexible and powerful networking solution from Avaya. Read this case study to learn more.
Published By: Curalate
Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel.
If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI.
Get Your Complete Guide to Visual Commerce and learn how to:
- Develop and source new, creative content for your brand.
- Harness your visual data to discover which images really resonate with your fans.
- Monetize your visual content, and measure the new ROI – Return on Image.
So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Published By: CrowdTwist
Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Published By: Samsung
Published Date: Feb 03, 2016
Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
The stadium has long been a communal gathering place. The excitement of a live event bonds fans and teams together, and technology can enhance that visceral connection as well as expand the in-stadium experience to the outside world.
Download this infographic to see how the right technology - deployed effectively - can make a major difference.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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