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Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Google     Published Date: Dec 03, 2018
This Forrester research looks at how 7 full-stack public cloud development platform providers perform against a 31-criteria evaluation. The most important vendors — Alibaba, AWS, CenturyLink, Google, IBM, Microsoft, and Oracle — were researched, assessed, and scored. Download the complete report and find out how each provider measures up and helps application development and delivery professionals make the right choices.
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Google
Published By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
Welcome to the multicloud era - SaaS apps in the cloud, public and hybrid clouds hosting infrastructure, employees and branches accessing the cloud and internet from anywhere. -300,000 OAuth-connected SaaS apps discovered -84% of companies will use multiple clouds -70% of branches have direct, anytime cloud access Elevate Your Cloud Security with Cisco.
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Cisco Umbrella EMEA
Published By: CrowdStrike     Published Date: Nov 28, 2018
Finding out your organization has been breached can be devastating news — knowing how to deal with an intruder that’s broken through your cyber defenses can be even more challenging. This white paper, “You’ve Been Breached — Now What? How to Respond to a Worst-Case Scenario,” offers practical steps IT and security professionals should take after a cyberattack occurs. You’ll receive guidance for both short-term and long-term strategies to help minimize damage, protect sensitive assets and preserve forensic evidence that can help during the investigation and remediation process. This paper also includes recommendations for strengthening your organization’s defenses against a future breach. They are based on decades of experience from CrowdStrike® incident responders who work on the front lines fighting cyberthreat actors every day. Download this White Paper to learn: How to collect and preserve data after a breach so that critical forensic information can be retrieved What sort of int
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
You won’t want to miss this report, “A New Era in Endpoint Protection: A SANS Product Review of CrowdStrike Falcon Endpoint Protection,” where SANS reveals the results of their evaluation of the CrowdStrike Falcon® platform. To conduct their evaluation, SANS security analysts ran Falcon through a wide range of increasingly complex attack scenarios. The exploits they used to evaluate CrowdStrike included phishing, credential dumping/lateral movement, unknown malware, PowerShell attacks and more. The report shows that CrowdStrike Falcon was able to detect and prevent every attack to which SANS subjected it. Read this SANS report to learn: • Details on Falcon’s efficacy in preventing a wide range of attacks: Ransomware, lateral movement, PowerShell-based, and more • The power of the CrowdStrike Threat Graph™ and the benefits of its crowdsourced intelligence model • How CrowdStrike’s ability to capture detailed forensic information on attempted and thwarted attacks, allows you to prevent
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Damaging widespread attacks such as WannaCry provide grim reminders of how prevalent Ransomware attacks have become. Adversaries are not only launching Ransomware attacks against a wide range of industries, they are consistently evolving their tools, tactics and procedures (TTPs) to foil your organization’s best cybersecurity strategies. A white paper, “Ransomware, a Growing Enterprise Threat,” offers in-depth analysis of Ransomware and explains why organizations can’t afford to ignore this increasingly challenging cyber threat. Download this white paper to learn • The evolution of Ransomware and why businesses are being targeted more frequently • How perpetrators tactics and targets are evolving to maximize profits • Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
The Guide to AV Replacement provides in-depth information from leading security experts that will guide you through each phase of your decision-making process. From the critical elements you need to consider, to how to evaluate and review solutions, you’ll get expert advice that can help you choose a security solution that best fits your organization’s requirements. Before initiating a change from your current AV solution read this guide to learn: • How to plan an AV replacement project and the critical elements to consider • How to measure important factors such as protection, performance and time-to-value when reviewing AV replacement solutions • What prevalent technologies are available and what are the pros and cons of each? • How to measure the efficacy of a solution and what steps you should take to ensure you’re getting accurate results • Why you should consider evaluating CrowdStrike Falcon’s next-gen AV replacement and how it fulfills the criteria outlined in the guide
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Learn how fileless techniques work and why they present such a complex challenge. The arms race between cybersecurity vendors and determined adversaries has never been more heated. As soon as a new security tool is released, threat actors strive to develop a way around it. One advanced threat technique that is experiencing success is the use of fileless attacks, where no executable file is written to disk. The 2017 Verizon Data Breach Investigations Report found that 51 percent of cyberattacks are malware-free, so there’s no indication that these attacks will be subsiding anytime soon. Read this white paper to get the important information you need to successfully defend your company against stealthy fileless attacks. Download this white paper to learn: • The detailed anatomy of a fileless intrusion, including the initial compromise, gaining command and control, escalating privileges and establishing persistence • How fileless attacks exploit trusted systems — the types of processe
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next-generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? This white paper, “The Five Essential Elements of Next-Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: • Details on the five essential capabilities that define true next-generation EPP and why they are so important • A matrix that evaluates and compares the potential impact of different solutions • A list of top questions to ask
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
As damaging breaches continue to occur, more organizations are considering endpoint detection and response (EDR) solutions to address the incidents that aren't being handled adequately by their existing defenses. However, EDR solutions come in a wide variety of implementations and can vary significantly in scope and efficacy — choosing the best solution can be challenging. This white paper, “Endpoint Detection and Response: Automatic Protection Against Advanced Threats,” explains the importance of EDR, and describes how various approaches to EDR differ, providing guidance that can help you choose the product that's right for your organization. Read this white paper to learn: • What makes EDR such a valuable addition to an organization's security arsenal and why finding the right approach is critical • How the “EDR maturity model” can help you accurately evaluate vendor claims and choose the solution that best fits your organization’s needs • How the CrowdStrike® EDR solution empowers
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CrowdStrike
Published By: Carbon Black     Published Date: Nov 26, 2018
Deciding on an endpoint security solution can be a difficult task. Many organizations know their current security has gaps, but don’t know where to begin in the search for something new. To help with this, SANS has created a guide to evaluating these solutions. The guide outlines the necessary requirements you should look for, as well as how to prepare to run a test.
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Carbon Black
Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
En décembre2017, Dell a demandé à ForresterConsulting de mener une étude pour déterminer comment les organisations d'entreprises sont structurées en termes de services informatiques. L'étude a exploré deux types de profils technologiques, les contrôleurs numériques et les transformateurs numériques, ainsi que les tendances et défis rencontrés dans l'approvisionnement en ordinateurs. Les contrôleurs numériques sont souvent associés à l'approche descendante, la structure linéaire, et mettent l'accent sur la sécurité et l'exactitude. En revanche, les transformateurs numériques mettent l'accent sur l'innovation, s'orientent vers l'employé et le client, et donnent la priorité à la rapidité et la souplesse. En comprenant les deux groupes, les entreprises peuvent surmonter les défis qui découlent de la gestion du cycle de vie des ordinateurs. En investissant dans les outils de gestion des ordinateurs existants et en s'associant avec une entreprise spécialisée dans le déploiement et la gestion
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Dell EMC EMEA
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
Enterprises currently face challenges regarding the price, performance, and flexibility of traditional wide area networks (WANs). Aggressive growth in the adoption of public cloud services (a projected 86% spike between 2014 and 2018)1 is forcing organizations to look elsewhere for a more effective network solution to address distributed traffic across remote sites and branch offices. Some of the specific issues organizations face with their traditional WANs include: - High total cost of ownership (TCO) - Lengthy provisioning cycles - Performance degradation with the growth of cloud traffic - Inadequate redundancy and resiliency - Lack of application-aware connectivity To better manage WAN investments, enterprises are adopting a new approach for their distributed branch office networks. Software-defined WAN (SD-WAN) offers improved performance, agility, and operational flexibility plus significant cost savings. But not all SDWAN solutions are created equal.
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Fortinet EMEA
Published By: AuditBoard     Published Date: Nov 26, 2018
You are the CAE of a mature company sitting with your external auditor, ready to kick off planning for the upcoming year. You’ve always been on top of your controls environment, and expect this upcoming year to go smoothly. However, mid-way through discussing your new areas of focus, the conversation goes astray as your auditor starts throwing out terms like “IPE” or “Electronic Audit Evidence” and says a whole new set of evaluation points will have to occur for every control test in your environment.
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AuditBoard
Published By: Dell EMC EMEA     Published Date: Nov 23, 2018
Los patrones de compra de ordenadores personales para empresas están cambiando, pues los compradores buscan mejorar la seguridad y la experiencia de los empleados al mismo tiempo. Con el aumento global en la movilidad de los empleados y la tendencia de las empresas a dirigir sus inversiones hacia las tabletas y los ordenadores portátiles, las organizaciones están evaluando su inversión constante en los ordenadores de sobremesa . Queda claro que los compradores de ordenadores personales para empresas siguen valorando la seguridad y el rendimiento que ofrecen los equipos de sobremesa. También dicen que los nuevos formatos de sobremesa, como el formato Micro , les permiten ofrecer una mejor experiencia para los empleados, lo que para ellos es casi tan importante como la seguridad. Obtenga más información sobre las soluciones Dell con tecnología Intel®.
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Dell EMC EMEA
Published By: Oracle     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle
Published By: Dell EMC EMEA     Published Date: Nov 22, 2018
La tecnologia hardware non dura per sempre, ma ha un ciclo di vita, un periodo misurabile di inizio e di fine in termini di produttività e valore. Il reparto IT ha il compito di ottimizzare il ciclo di vita delle risorse PC mentre promuove i passi avanti per la propria organizzazione. Tuttavia, il costo elevato e la complessità della gestione dei PC lasciano al reparto IT poco tempo per l'innovazione. Offriamo opzioni di finanziamento flessibili che consentono di garantire che il reparto IT possa sempre contare su ciò che serve, quando serve, per mantenere gli utenti finali impegnati e produttivi. Ulteriori informazioni sulle soluzioni Dell con tecnologia Intel®.
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Dell EMC EMEA
Published By: Evariant     Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
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patient engagement, call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Dell DnCP     Published Date: Nov 20, 2018
As companies of all types and sizes struggle to survive and thrive in highly competitive markets, increasing employee productivity can provide a crucial edge. Even small gains, multiplied across all employees, can drive considerable growth. The less quantifiable benefits can be even greater, as happier, more productive employees are far more likely to deliver exceptional customer experiences — a key to success in the age of the customer. Find out how to achieve better employee and customer experiences.
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Dell DnCP
Published By: Dell DnCP     Published Date: Nov 20, 2018
Forrester Consulting conducted a Total Economic Impact™ (TEI) study to provide readers with a framework to evaluate the potential financial impact of Dell UltraSharp monitors above 27” on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed one customer from the global financial services industry with experience deploying Dell monitors. This summary is based on a full TEI study, which can be downloaded here.
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Dell DnCP
Published By: Reltio     Published Date: Nov 20, 2018
Explore this 31-criteria, Forrester Wave Report on MDM platforms and vendors. You'll discover an evaluation of 12 vendors including leader Reltio with modern Master Data Management.
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Reltio
Published By: SAS     Published Date: Nov 16, 2018
Medicaid fraud is prevalent, costly and difficult to prevent. With a combination of more integrated data and advanced analytics, state agencies can turn the tables on fraudsters. They can accelerate the transition from detection to prevention, as new forms of fraud are recognized faster and fewer improper payments go out the door. This IIA Discussion Summary explores the challenges and opportunities in preventing Medicaid fraud in an interview with SAS’ Ellen Joyner-Roberson, Principal Marketing Manager for Fraud and Security Intelligence, and Victor Sterling, Principal Solutions Architect.
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SAS
Published By: IBM APAC     Published Date: Nov 13, 2018
IBM Multivendor Support Services can help organizations lower their overall hardware maintenance expense. The study provides readers with a framework to evaluate the potential financial impact that MVS may have on their organizations.
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IBM APAC
Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant
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