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Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
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Adobe
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
Artificial intelligence (AI) has become the buzzword du jour for endpoint protection platform (EPP) vendors struggling to remain relevant in a rapidly changing threat landscape. Why does one EPP prevent breaches while another only facilitates incident response? BlackBerry Cylance’s new eBook cuts through the noise with a concise analysis of AI’s role in cyber defense and the four key criteria for evaluating EPP investments. Read the BlackBerry Cylance eBook to learn more.
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BlackBerry Cylance
Published By: Avetta     Published Date: Sep 17, 2019
With companies and executives being held accountable for incidents in the workplace, the issue of workers’ health and safety has become a persistent concern for organizations around the world. And with varying standards across borders, confusion about what companies need to do is rampant. This need for an international consensus standard on workplace health and safety prompted the proposal of ISO 45001 in 2013. The standard, passed in March 2018, now serves as the international guide on occupational health and safety (OH&S) and outlines relevant methods and benchmarks. With insight from expert leadership, this whitepaper gives you the complete guide on how to work with the new standard. You'll learn: • Why ISO 45001 matters and its impact upon your business • The benefits and pathway to becoming certified • Important considerations for the contractor selection process
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Avetta
Published By: Avetta     Published Date: Sep 17, 2019
11 ways to identify the best supplier verification partner for your organization. Third-party supplier qualification vendors typically offer a combination of technology and service – but they are not all created equal. This guide will help you compare the features to look for in a technology platform, the kinds of services provided, and how to evaluate a third-party supplier qualification partner to meet your needs. It is most suited to safety, procurement, compliance, risk management, operations, and other professionals evaluating a third-party vendor to help manage their supplier qualification program.
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Avetta
Published By: TIBCO Software     Published Date: Sep 16, 2019
A tendência atual na indústria de manufatura se inclina para os produtos feitos sob medida em lotes pequenos e com tempo de entrega reduzido. Com frequência, esta mudança pode alterar a produção, o que acarreta em um maior tempo de inatividade das máquinas, custos de produção mais altos, desperdício de produtos e a necessidade de voltar a produzir os produtos defeituosos. Para satisfazer a demanda dos clientes por trás dessa tendência, os fabricantes devem passar rapidamente para novos modelos de produção. O controle de qualidade é a principal área que a TI deve apoiar. Ao mesmo tempo, a rastreabilidade dos produtos se torna essencial para a conformidade, bem como para a qualidade. A rastreabilidade pode ser alcançada interconectando fontes de dados em toda a fábrica, analisando dados históricos e de streaming para obter insights e tomando medidas imediatas para controlar todo o processo de ponta a ponta. Isso pode levar a notáveis reduções de custo e ganhos de eficiência, confiabili
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TIBCO Software
Published By: TIBCO Software     Published Date: Sep 16, 2019
“¿Cómo utilizaremos todos los datos de la red inteligente?” Los productores, distribuidores y consumidores de electricidad de casi todos los países desarrollados se están haciendo esa pregunta. Los datos producidos por los medidores inteligentes, los dispositivos conectados, los generadores de energía, las presas hidroeléctricas, las granjas solares y los consumidores más sofisticados, tiene el potencial de mejorar considerablemente la confiabilidad de la generación, gestión, almacenamiento y distribución de electricidad. La analítica avanzada puede ayudar a alcanzar todo ese potencial. Pero, ¿cómo? Tiene un papel de gran relevancia en las empresas de servicios que buscan convertir los datos en dinero mediante el análisis de la información acumulada para mejorar la gestión en el lado de la demanda, la asignación de recursos y de personal, pronosticar la demanda y el mantenimiento preventivo. De hecho, la analítica está impulsando esta transformación de la industria.
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TIBCO Software
Published By: TIBCO Software     Published Date: Sep 16, 2019
Servicios Financieros es una industria en la que la innovación siempre está presente. Los modelos de negocio transformadores como las casas de bolsa de bajo costo, los productos de inversión innovadores como los fondos de inversión cotizados, y las regulaciones estrictas como Gramm-Leach-Bliley son algunos ejemplos. Otros ejemplos incluyen: • Las nuevas firmas fintech, como la reciente inversión de nueve mil millones de dólares hecha en Ant Financial Services Group, y un sinnúmero de otras empresas emergentes similares apoyadas con capital de riesgo, están apuntando a segmentos bien establecidos de la industria de servicios financieros. • Servicios de gestores automatizados potenciados por la inteligencia artificial y el machine learning que apoyan a los asesores financieros y a los gestores de carteras • Las regulaciones y las leyes para el manejo de riesgos que cambian constantemente, como GDPR, Basilea III y Open Banking, y que transforman la manera en que se interactúa con los
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TIBCO Software
Published By: TIBCO Software     Published Date: Sep 16, 2019
Por años, los fabricantes han estado tratando de optimizar sus procesos y cadenas de suministro asociadas creando mercados, intercambios estandarizados, y sistemas monolíticos. En muchos casos, estas soluciones no logran su objetivo, lo que da origen a procesos fragmentados y frágiles, y en los que compartir datos es complicado. Blockchain, la tecnología que está detrás de Bitcoin y otras criptomonedas, puede resolver estos problemas. Compartir información mediante una red distribuida confiable con una lógica de negocio integrada ofrece muchos beneficios al sector manufacturero, especialmente cuando se combina con las comunidades de IoT y de IA. Vea este webinar titulado Blockchain y Manufactura: Una Manera Inteligente de Elevar la Eficiencia en las Cadenas de Suministro de Semiconductores y Electrónica, conducido por Nelson Petracek, director de Tecnología de TIBCO Software. Entre los temas que se abordan se incluye: • Blockchains empresariales • Casos de uso en el sector manufactur
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TIBCO Software
Published By: TIBCO Software     Published Date: Sep 16, 2019
La tendencia actual en la industria de manufactura se inclina hacia los productos hechos a la medida en lotes más pequeños y con tiempos de entrega más reducidos. Con frecuencia, este cambio puede alterar la producción, lo que se deriva en un mayor tiempo de inactividad de las máquinas, costos de producción más altos, desperdicio de productos, y la necesidad de volver a producir los productos defectuosos. A fin de satisfacer la demanda de los clientes detrás de esta tendencia, los fabricantes deben cambiar rápidamente a nuevos modelos de producción. El control de calidad es el área clave que TI debe apoyar. Al mismo tiempo, el trazabilidad de los productos se vuelve vital para el cumplimiento, al igual que la calidad. La trazabilidad puede lograrse al interconectar fuentes de datos dentro de la fábrica, analizando los datos históricos para obtener conocimientos y actuar de inmediato para controlar el proceso en su totalidad. Lograrlo puede llevar a reducciones de costos importantes,
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TIBCO Software
Published By: Pure Storage     Published Date: Sep 13, 2019
Get the analysis you need to choose the best Solid-State Arrays for your business. Gartner names Pure Storage a leader in the 2018 Magic Quadrant Solid-State Arrays 5 years in a row. Description Download the report and gain insights into: The flash storage futures market overview Gartner’s evaluation of vision, strengths and cautions for each vendor Why Pure Storage was named a LEADER
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Pure Storage
Published By: Oracle     Published Date: Sep 12, 2019
Digital commerce platform complexity continues to increase due to constant changes in product offerings and functionality, technology delivery, and pricing models. We evaluate the viability of 13 vendors to assist application leaders supporting digital commerce in making an objective evaluation.
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Oracle
Published By: VMware     Published Date: Sep 12, 2019
cloud is no longer an option — it’s inevitable. But cloud strategies differ extensively, based on the context of your organization and investments. drivers such as industry, risk tolerance, and preparation dictate the pace, scope, and technologies you need. However, every cloud strategy should share key activities. This report guides infrastructure and operations (i&O) pros through forrester’s cloud maturity assessment so they can gauge where their firms are on their journeys and discover which core competencies they need to strengthen or develop to enable their pragmatic cloud reality. This is an update of a previously published report; forrester reviews and revises it periodically for continued relevance and accuracy.
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VMware
Published By: VMware     Published Date: Sep 12, 2019
Applications are the modern lifeblood of the enterprise, and the desire to keep up with market demands has elevated most enterprise IT strategies from purely on-premises to hybrid and multi-cloud. But the desire to be even more agile and productive—and connect with end users in new and exciting ways—is pushing investments even further into new application environments, development processes, and management tools all leveraging cloud-native technology. In this executive brief, we home in on one component of the cloud-native movement, Kubernetes, and break down its role in achieving enterprise agility, experimentation, and innovation for competitive gain.
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VMware
Published By: FICO EMEA     Published Date: Sep 12, 2019
La implantación de sistemas de pago en tiempo real ha supuesto ventajas tanto para las personas y las empresas como para los delincuentes. Los países que ya han adoptado sistemas de transacciones en tiempo real han experimentado un aumento del fraude, incluido el fraude APP -Authorised Push Payment- y el fraude por apropiación indebida -Account Takeover-, así como un aumento del blanqueo de dinero, en particular el uso de cuentas de mula. Este whitepaper analiza el impacto que las transacciones en tiempo real tienen sobre el fraude y examina los cambios en las estrategias Antifraude aportando soluciones para mantenerlo bajo control, incluyendo: - La necesidad de evaluar las transacciones en tiempo real para detectar fraude - Cómo proteger a los clientes de los fraudes en las transacciones push -El papel del Machine Learning en las estrategias Antifraude.
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transacciones tiempo real, pagos en tiempo real, fraude, anti fraude, antifraude, blanqueo capitales, pagos p2p
    
FICO EMEA
Published By: Anaplan     Published Date: Sep 11, 2019
A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables. In this SiriusDecisions paper, you’ll learn: The three crucial stages of the annual sales planning process How to ensure that all relevant stakeholders participate in the sales planning process How sales ops can help sales leaders set realistic goals for the year
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Anaplan
Published By: Akamai Technologies     Published Date: Sep 10, 2019
Contemporary internet threats are sophisticated and adaptable, they continuously change their complexion to evade security defenses. Traditional rigid, deterministic, rule-based security research are becoming less effective. Security research approaches employing data science methods to implement anomalies-based analysis across very large volumes of anonymized data are now essential. This paper will: • Briefly cover security research challenges in today’s threat landscape • Explain why DNS resolution data is a rich resource for security research • Describe how Akamai teams use DNS data and data science to create better threat intelligence • Discuss improvements in threat coverage, accuracy, and responsiveness to today’s agile threats
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Akamai Technologies
Published By: Anaplan     Published Date: Sep 10, 2019
A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables. In this SiriusDecisions paper, you’ll learn: The three crucial stages of the annual sales planning process How to ensure that all relevant stakeholders participate in the sales planning process How sales ops can help sales leaders set realistic goals for the year
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Anaplan
Published By: Lenovo UK     Published Date: Sep 10, 2019
¿Sabes por dónde corres más peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solución completa y totalmente personalizable que protege tu negocio de forma integral. ¿Sabías que se necesitan 23 días de media para recuperarse de un ataque de ransomware1? Averigua por qué la seguridad informática es lo más importante, y punto. Descarga nuestra guía de soluciones > 1 IBM: 2017 Global CODB Report Final (en inglés) v
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
¿Sabes por dónde corres más peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solución completa y totalmente personalizable que protege tu negocio de forma integral. El coste medio de una filtración de datos es de más de 4 millones de dólares. Descubre cómo afecta a tu crecimiento invertir en seguridad. Descarga la infografía >
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
¿Sabes por dónde corres más peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solución completa y totalmente personalizable que protege tu negocio de forma integral. Un 48 % de las filtraciones se deben a errores humanos2. Averigua cómo proteger tu negocio de los despistes de tus empleados. Descarga nuestra guía informativa > 2 Kaspersky: «Guía práctica de seguridad de TI para pequeñas empresas». https://go.kaspersky.com/rs/802-IJN-240/images/Small_Business_Practical_Guide.pdf?aliId=466030355 [Nota: Falta la ese de «Kaspersky» en el texto de la guía informativa. ]
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Lenovo UK
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