Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch?
In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers.
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Published By: Intralinks
Published Date: Apr 13, 2015
The truth is that they can get a lot worse – and no one is immune. Your company’s data has never been at greater risk.
There is no doubt that 2014 was a dire year for many organizations, as they failed to properly protect their computer systems and the data held upon them.
As if it wasn’t bad enough keeping on top of new zero-day vulnerabilities, targeted attacks, and revelations of state-sponsored espionage, users are potentially exposing companies’ most important data by not following best practices and using consumer-grade cloud services that aren’t built with enterprise needs in mind.
An ever more mobile workforce wants to work on their files remotely but may be taking dangerous risks with sensitive corporate data at the same time.
In this white paper, we detail some of the biggest computer security threats of the last year and offer some predictions on what we can expect to see in 2015.
As threats to password security have increased in recent years, multi-factor authentication (MFA) has rapidly gained adoption as a method for increasing the assurance of authentication for consumer and enterprise web and mobile applications.
In this whitepaper we provide some selected practical advice for people building multi-factor authentication for their applications, based on our observations working with engineering and product teams.
Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of workers raised
on mobile technologies. Consumer devices and bring-yourown-device (BYOD) programs are driving a new wave of business process innovation, changing the way customers, employees and partners interact with organizations and with each other. In fact, mobile devices and applications are catching up with — and in many cases surpassing — PCs in the quality and functionality of their applications.
Published By: MobileIron
Published Date: Mar 02, 2015
The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.
Published By: LifeLock
Published Date: Mar 02, 2015
Today’s workers and consumers conduct more transactions online and through mobile devices than ever before. Their always-connected lifestyles free them to work and play as they like, but may increase the risk of identity fraud.
Published By: Quantcast
Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Organizations are managing a rapidly escalating number of projects due in large part to the consumerization of IT.
As a result, you face growing demands for mobile technology-based apps and services – on top of your backlog of already ongoing strategic initiatives. And when priorities keep changing, functioning effectively is difficult without Project and Portfolio Management (PPM) tools that support your need for additional oversight, better decision-making and more efficient use of resources.
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover:
- Why ‘omnichannel’ is not a buzzword, but the new retail reality
- What the key differences are between smartphone and tablet users and what this means for your bottom line
- Why Millennials are a market that you can’t afford to ignore
- How your mobile presence can make or break a customer’s in- store experience
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships.
Consumers don’t see social as a “marketing channel”. They just view it as part of their
communications; it’s embedded in their daily mobile and digital experiences.
Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Published By: Quantcast
Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Published By: Samsung
Published Date: Dec 11, 2014
This White Paper explores how the proliferation of smartphones and tablets (the global installed base of smartphones alone is set to hit 3 billion devices by 2017) has led consumers to adopt new behaviours, and develop expectations around what experiences mobile computing can offer.
While the consumer benefits of Apple devices are well known, less attention is paid to their role in an enterprise environment. It’s time to start paying attention. Apple offers a number of features built for business and as the first company approved for mobile deployments by the Apple Consultants Network, Enterprise Mobile has unique insight into these features.
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
Published By: Gthreecom
Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. “7 Ways the Mobile Consumer Changes Everything” reveals new research.
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
Published By: Intralinks
Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands.
So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it.
Key topics include:
The threat posed by Dropbox and other consumer-grade FSS providers
The need for lifetime control of information and content
The ability to perform audits, and locate files, anywhere, and who accessed them
How next generation IRM technology is available to add a new layer of security to every file
Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
Bring-your-own-device (BYOD) programs and policies empower people to choose the best device to get their work done, including personally-owned consumer smartphones, tablets and laptops. This white paper provides guidance for introducing BYOD to help people become more mobile and productive while IT adapts to consumerization in a simple, secure and controlled manner.
Published By: Monetate
Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year.
Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
"Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than
toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline."
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW