Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
If your company stores or processes credit card information, you must be able to demonstrate compliance with the Payment Card Industry (PCI) Data Security Standards (DSS). These standards include requirements for security management, policies, procedures, network architecture, design, and other critical protective measures. They also include one very prescriptive requirement: Section 6.6 mandates that organizations secure all Web applications by conducting a code review or installing an application layer firewall. Companies have had a very difficult time passing the other parts of Section 6 and they have experienced a rising number of data breaches. Unless companies take 6.6 seriously, PCI compliance failure rates, and data breaches, will continue to grow. Read this whitepaper to gain an overview of best practices to pass Section 6.6 and an understanding of the technology available to you.
As the military and US government rely more heavily on custom-built applications for communications and management, they also become more vulnerable to cyber attacks. Worse, according to the Dept. of Homeland Security, the number of attacks on custom-built applications is doubling every year. Learn about critical threats, methods that military and civilian agencies can use to deal with cyber attacks and technologies that improve security for custom-built applications.
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
Published By: BlackBerry
Published Date: Oct 12, 2008
The healthcare industry has lagged behind other industry sectors in adopting wireless technologies. Is the problem one of functionality, reliability or suitability to the required tasks? Or, is it simply the conservative nature of healthcare, where a solution must be of proven value and unassail-able virtue before investments are made and policies are changed. This paper examines the characteristics of wireless mobility solutions and considers how effectively these solutions meet healthcare industry requirements.
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
Increase utilization, decrease energy costs with data center virtualization In the past, IT departments have responded to demands for new services and better performance by adding more hardware, resulting in underutilized technology silos and server sprawl. Today, many organizations are turning to virtualization technologies that facilitate consolidation and increased utilization. In short, virtualization brings the ability to pool, share and dynamically reallocate data center resources – and helps fulfill the promise of higher utilization and lower energy consumption and lower costs.Join us and learn why HP is well prepared to help you assess and address your needs. Find out what key virtualization partners -- such as VMware, Microsoft and Citrix – bring to the table and how HP can help you leverage their technology and expertise.
Published By: Intermec
Published Date: Oct 09, 2008
Find out how to select bar code printers to maximize uptime and output. This white paper explains how different printer types, performance capabilities, features, label media compatibility, integration and support requirements can impact productivity and total cost of ownership (TCO) for users with extended printer duty cycles or harsh environments.
As electronic product designs age, component parts become increasingly difficult to obtain. Component buyers may experience difficulty in obtaining key parts within the design. Component part prices may increase. A point comes when component parts begin going end-of-life at an alarming rate. Quick fixes are no longer sufficient. Sometimes an OEM will procure a 'life-time' supply of problem parts – but this supply can be quickly wiped out should unforeseen demand develop. Lack of component parts puts an end to production.There is an alternative. Profitable, old products can be redesigned. Either preserving the original form fit and function, or adding new features. Product redesign is a cost effective means by which to extend the life of a marketable product.
Expedia is the world's leading online travel company, providing business and leisure travelers with tools and information to easily research, plan, book, and experience travel. As the company’s early rapid growth stabilized, its IT department sought ways to help employees become more productive and collaborate more effectively across long distances. To meet this goal, the department deployed Microsoft® Exchange Server 2007.
Published By: Quocirca
Published Date: Oct 01, 2008
The internet has grown rapidly from a random collection of mainly academic networks and military control and routing protocols into a global, integrated and sophisticated commercial utility. No longer simply an 'Information Superhighway', it has extended to embrace voice telephony, video and mobile communications as part of a converged network. Connection options and services have expanded, with opportunities for internet service providers (ISPs) to add value beyond simply forwarding bit and bytes.
Network management systems must adapt to meet the requirements of next generation networks. For example, a user interfaces may need to be refreshed with a state-of-the-art Web interface or support for the NETCONF protocol may be required to help customers deploy scalable networks. Adding functionality and integrating with existing applications and data stores has multiple trade-offs in terms of development time and system efficacy.
Published By: CA WA 2
Published Date: Oct 01, 2008
Featuring an expert from Enterprise Management Associates, this webcast discusses some tactical steps towards automation of various IT processes, showing how even in processes with interdependent tasks, IT Process Automation can start IT groups down the path of reducing complexity and error rates, two of the leading drivers of cost and chaos.
The Choices from many reputable suppliers of IT managed services can appear very much alike. Yet when you have a mission-critical business process whose function must not be interrupted, you know your requirements call for something above and beyond. This paper serves as a field guide to help you identify key characteristics that set a critical managed IT service apart from even highly capable general-purpose offerings.
Published By: Syntapa
Published Date: Sep 30, 2008
In order to understand the key skills for your SharePoint consultant, you need to understand that SharePoint itself is not really the source of the complexity. Rather, it is the design of the deployment, the uses made of it, its part in an integrated, unified business system, and how you actually use it to deliver on business objectives which make it challenging. This understanding is ultimately going to make the difference between a happy ending and frustrated customers who end up giving SharePoint a bad name.
Published By: Mimecast
Published Date: Sep 30, 2008
Today, email management is not only a filing and storage challenge. Because law firms and attorneys must be equipped to take control of litigation, email authenticity must be unquestionable with strong chains of custody, constant availability, and tamper-proof security.
This white paper summarizes the author's experiences of litigating in fractured environments, particularly as they pertain to email. Learn the 12 steps that will help you gain control of your electronically stored data.
Published By: CA WA 2
Published Date: Sep 29, 2008
Forrester evaluated leading Data Center Automation (DCA) solutions across approximately 80 criteria. CA was named as a leader in this Wave evaluation. The report states: “Recently, CA introduced its Data Center Automation Manager, which is part of its dynamic and virtual systems management solution and is directed at the automation of the data center.
Published By: LogRhythm
Published Date: Sep 26, 2008
LogRhythm, the leader in Log and Security Event Management Solutions, has prepared a "Quick Read" whitepaper to help you understand what's required to ensure compliance with: CIP- 003-1 – Cyber Security – Security Management controls; CIP- 005-1 – Cyber Security – Electronic Security Perimeter(s); CIP- 006-1 – Cyber Security – Physical Security of Critical Cyber Assets; CIP -007-1 – Cyber Security – Systems Security Management; CIP -008-1 – Cyber Security – Incident Reporting and Response PlanningThe whitepaper also contains a compliance reference chart with the specific CIP requirements matched with recommended steps to ensure compliance.
Email has become today's most mission-critical communication channel. Each and every day, 800 million business users worldwide use email during the course of their work day and about 80 percent of a company's intellectual property passes though its email server. Email is a vital component of both internal communication between employees and external communication with customers and business partners. It has become such an integral part of normal day-to-day business operations that most companies simply cannot function without it: when email stops, your ability to conduct business also stops.
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
Published By: ZSL Inc.
Published Date: Sep 25, 2008
The hotspot in the current IT world is optimized Web Services. Now the enterprises have started their vision towards next generation Web Services. This white paper gives information for the business managers and engineers in developing and deploying Web Services using Rational Application Developer (RAD) and WebSphere Application Server (WAS), respectively. This paper explains the process to:* create a Web Service and Web Server client* build security to that web service* deploy the web service in WebSphere application server
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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