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Results 326 - 350 of 9582Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing. Download this whitepaper to get started.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
The digital world produces data at an unprecedented scale and velocity. According to Gartner, by 2020 there will be more than 26 billion connected devices, producing exponentially more data. How can businesses understand and leverage this data so they can successfully adapt to changing customer expectations and business dynamics?
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Oracle
Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
Today’s buildings and workplaces are major generators and receivers of data. By capturing and analyzing this data, organizations can gain improved understanding of their operational effectiveness, accelerated ability to react to change and increased returns from real estate-related decisions. This IBM buyer's guide outlines the features and capabilities of an effective IWMS, addressing the following key areas: Real estate management, Capital project management, Facilities management, Facilities maintenance and operations, Environmental and energy management, Cross-functional capabilities, Management system architecture. Create smarter buildings by integrating workplace data with analytics and automation with IBM TRIRIGA. Download the whitepaper.
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
In the Garage, you work side by side with IBM experts to create first-of-a-kind MVPs, experiment with emerging technologies and quickly learn from failures. In this webinar hear from Ed Forman, Partner of Cognitive Process Transformation at IBM. Ed has partnered with organizations across industries including automotive, life sciences, financial services and telecommunications. In his work with the IBM Garage he has helped shape an award-winning method for innovation that has transformed business models for Fortune 500 clients. Listen to this 30-minute presentation to find out more. "The mandate for procurement organizations is clear – cost reduction alone no longer ensures success; creating value is equally important. How was Horizon Blue Cross Blue Shield able to achieve their desired future state? In this webinar, we will discuss: • Why procurement needs a strategic makeover, the current adoption of emerging technologies by procurement, and the challenges faced by procurement exec
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
IBM has been named a Leader in Gartner's Magic Quadrant for Data & Analytics Services. According to the report, by 2022, 90% of corporate strategies are expected to view information as a critical enterprise asset, and analytics as an essential competency. Data and analytics service providers can help leaders accelerate and transform their ability to deliver data-driven insights and innovation solutions to businesses. Get complimentary access to Gartner's latest Magic Quadrant report for Data & Analytics Service Providers.
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Group M_IBM Q4'19
Published By: HERE Technologies     Published Date: Sep 26, 2019
Sustainability in business is no longer only about playing nice: it’s about survival. But this doesn’t just mean using responsibly sourced materials – it means transporting them in better ways. It’s time to transform your supply chain, and it all starts with visibility.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2019
Whenever personal data related to us is anonymized, it has been manipulated in such a way that it can no longer be linked back to us, right? Think again. In the digital era, we do not always blend into the crowd. Location data is part of this equation because our mobility habits are unique to us. Techniques like anonymization offer service providers numerous ways to protect privacy while retaining enough data to be useful - the challenge is finding the right balance. By reading this eBook, you’ll discover critical ways public and private organizations can help protect users’ privacy: • Find out why de-identification does not always mean anonymity • Understand how privacy by design can be used for standards and product or service creation • Discover how gathering just data you need will minimize the privacy impact of collection • Find out about new and emerging privacy-enhancing technologies
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HERE Technologies
Published By: Deltek     Published Date: Sep 26, 2019
Is your accounting system ready for the pre–award compliance audit? The accounting system review is a critical part of the pre–award survey. An inadequate system can delay the award of your contract. In this white paper, learn how by using the right accounting solution, you can reduce the risk of failing a pre–award audit. See why Government Contracting solutions from Deltek are among the very few where audit agencies presume compliance.
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Deltek
Published By: athenahealth     Published Date: Sep 26, 2019
Telehealth lets practices quickly provide consultations, assessments, and test results, while saving patients a trip to the office. Now, the Centers for Medicare and Medicaid Services (CMS) plan to significantly expand reimbursement rules for telemedicine. Find out which additional reimbursements have been proposed, and see what healthcare professionals say about the changes, in this in-depth article from athenaInsight.
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athenahealth
Published By: athenahealth     Published Date: Sep 26, 2019
If interoperability is so crucial to achieving high-quality care and lowering costs, why aren’t we there yet? In part one of the Roadmap to Interoperability series, this infographic takes a closer look at the technical challenges in the way, and how healthcare organizations can begin to navigate them now.
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athenahealth
Published By: Nextgen     Published Date: Sep 25, 2019
Your practice can save time and money by delivering on patient expectations. You can better keep up with regulatory demands and reporting requirements—and avoid unsatisfied and unresponsive patients—when you employ best practices that address patient needs. In this eBook, you’ll learn strategies to avoid missed revenue and save staff effort by using smart efficiency improvements, such as checking insurance information up front. You’ll also learn how you can get back to caring for patients, not chasing payments—and the secret to achieving strong financial outcomes. Finally, you’ll discover how you can get paid quickly, easily, and fully—all while addressing your patient demands for an improved, more efficient experience.
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Nextgen
Published By: Nextgen     Published Date: Sep 25, 2019
It's a big undertaking to switch EHR vendors. That's why it's important to choose a vendor who can not only meet all your needs now, but who will be a partner alongside you as those needs evolve. Whether looking to buy your first EHR, seeking to replace your existing EHR, or consolidating EHRs to a single, integrated solution, this guide will help you in the process. Use these steps to find the best EHR for your billing, reporting, and patient care needs.
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Nextgen
Published By: CheckMarx     Published Date: Sep 25, 2019
Looking for a new Application Security Testing vendor? See what customers have to say about Checkmarx and why we were named a June 2019 Customers’ Choice for Application Security Testing on Gartner Peer Insights!
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CheckMarx
Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
• Simplify business process modeling: Quickly build processes in a straightforward cloud-based interface designed for both IT and business users • Improve process efficiency and accuracy: A central process repository eliminates version control and consistency issues by providing users real-time access to process workflows • Enhance cross-team collaboration: A shared team workspace engages all business process owners, encouraging cross-team participation and continuous process improvement
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
A security orchestration, automation and response (SOAR) platform is a valuable tool for organizations who have made appropriate investments in their security operations processes. This recent research from Gartner looks at the necessary preparations that security leaders need to make so that the deployment of a SOAR solution will improve the efficiency of their incident response and security operations teams.
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
According to the latest research from Gartner, SOAR solutions are gaining visibility and real-world use driven by early adoption to improve security operations centers (SOCs). The first market guide from Gartner to cover the SOAR solution market provides analysis and direction on the current state of the SOAR market, as well as recommendations and key findings to help security and risk management leaders evaluate how a SOAR solution can improve their ability to prioritize security operations activities, formalize triage and incident response, and automate response.
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Group M_IBM Q4'19
Published By: pepperjam     Published Date: Sep 25, 2019
Did you know that the right influencer can produce content that's 11x more effective than banner ads? Driving awareness, engagement and delivering customer conversions, influencers are more important than ever. Download Pepperjam’s Guide to Influencer Marketing to learn more about: What makes influencer marketing so effective How to find the right influencers Handling challenges with influencer marketing Getting started with influencers Plus more!
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pepperjam
Published By: ExpertVoice     Published Date: Sep 25, 2019
Mammut makes highperformance climbing and outdoor equipment for the toughest adventures. Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their targeted consumers — like REI employees and members of the American Alpine Club — recommend their products.
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ExpertVoice
Published By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
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ExpertVoice
Published By: SAP Concur     Published Date: Sep 25, 2019
"Digital trends have impacted almost every aspect of today’s business world, from operational performance to customer service satisfaction. The payments department – the cash flow and working capital lifeline for an organisation – is no exception. Yet in Singapore and Malaysia, many organisations still have limited automation of the accounts payable (AP) process, or a heavy reliance on manual paper work. This report analyses the current AP landscape in Singapore and Malaysia, through surveys and interviews of 100 organisations in each country, across various industries. Download this Deloitte study to understand why automation is the top initiative for organisations today. "
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SAP Concur
Published By: SAP Concur     Published Date: Sep 25, 2019
"Finance and IT leaders play critical role in helping CEOs overcome barriers and grow the business. In this new SAP Concur ebook Scaling Travel, Expense, and Invoice Management Growth, we discuss how CFO and CIO collaboration can help deploy intelligent, scalable systems to manage core financial functions and drive business growth as an Intelligent Enterprise. Download the ebook to learn more."
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SAP Concur
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