Published By: Marketo
Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously.
Recent updates to many social networks' algorithms give users
a better experience—one with less promotional content and
more relevant content that they want to see. This means that, as a
marketer, you need to supplement your organic posts with paid
promotion to get your posts seen by your audience. Download this eBook to learn more!
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention.
View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
Published By: MEDIAmobz
Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity.
According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Improve revenue, loyalty, and productivity while controlling costs.
It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services.
This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to:
Enhance customer experience
Boost customer loyalty
Achieve operational efficiencies
Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
A loyalty program can deliver a number of important benefits to restaurants, coffee shops
or other food and beverage operations. It provides restaurant operators with a way to
reward customers and encourage repeat business. It is also an effective, measurable
marketing tool – by gathering details about your guests, such as their e-mail address and
location or date or birth, you can target them with promotions to help grow your revenue.
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.”
Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
Les webminaires diffèrent des réunions en ligne collaboratives basées sur l’échelle, le comportement des entreprises, les exigences des entreprises et les attentes des participants. Les webminaires sont des événements en temps réel avec de nombreuses personnes qui sont structurés, programmés, très évolutifs et qui offrent des présentations diffusées ainsi que le partage de l’écran, des votes, des sondages et des possibilités de chat. Par conséquent, ils exigent une organisation, une promotion, une réalisation et des calculs différents.
Retail store managers become accustomed to the challenge of balancing staff
time between performing tasks in the store and servicing customers on the sales
floor. The biggest challenges come during resets, seasonal changes, and other
promotional events which require floor changes. Merchandise must be moved
from the stock room onto the sales floor.
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
Published By: Rackspace
Published Date: Apr 02, 2019
Traditional retailers seeking to digitalize their brand connections to customers, do so with Eagle Eye AIR, a SaaS platform for creating intelligent, real-time digital and mobile solutions for promotions, loyalty programs, rewards and more.
With rapid business growth, the volumes of transactions processed per second are constantly being rewritten – yet, its customers’ transactional throughput keeps running smoothly – which is all thanks to the successful migration of its dedicated infrastructure to Google Cloud Platform (GCP).
Being a longstanding customer of Rackspace, Eagle Eye trusted the Rackspace Managed Services team in providing expert guidance for every stage of its migration project – which is part of a bigger exercise to transform its technical capabilities.
Published By: ReadyTalk
Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
Published By: Red Hat
Published Date: Jan 08, 2014
This overview includes key benefits and a summary of Red Hat Enterprise Linux and Red Hat Enterprise Virtualization, with a limited time promotional offering that will save you up to 26% while enabling increased performance, scalability and security.
Published By: Relevance
Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
Published By: Samsung
Published Date: Feb 03, 2016
Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
Read this white paper by Don Tapscott and explore the criteria best-in-class retailers use for selecting business intelligence solutions. Companies that effectively harness the vast quantities of information that IT systems generate - both within the corporation and outside its walls - are poised to gain competitive advantage.
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
More than 50% of all e-commerce fraud losses are from cyberattacks such as account takeover, gift card cracking and inventory scalping. While these attacks occur year round, the majority of losses are sustained during peak seasonal promotions and new product releases.
Watch this briefing to learn the anatomy of the costliest attacks on web and mobile applications, and insights from Top 10 Retailers on successful mitigation techniques. Topics covered include:
Top 3 retail attack techniques
Analysis of attack data during sales promotions
Best practices from Top 10 Retailers
Published By: Skillsoft
Published Date: Jun 25, 2015
In this summary you will learn:
• The importance of a mission statement and values for a company.
• How a lack of candor is bad for business.
• Differentiation isn’t cruel and Darwinian, but fair and effective.
• How to manage crises under the guidance of a plan of action.
• The art of hiring winners, managing people and parting ways when the time comes.
• How to find a job that you will love, get a promotion and manage a work-life balance.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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