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Results 201 - 225 of 532Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Sep 30, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
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oracle, marketing, cloud, content, customer base, networking
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
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personalize, engagement, advocacy, revenue, marketing, cloud, oracle
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle, networking
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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oracle, marketing, cloud, connected, customer, modern, optimize, marketing
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking them to. As a marketer, it's daunting figuring out how to address this growing challenge. This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
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oracle, marketing, cloud, connected, customer, modern, mobile, email
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
"Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline."
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oracle, marketing, cloud, connected, customer, modern, growing, mobile
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
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oracle, marketing, cloud, connected, customer, modern, email, delivery
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
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oracle, marketing, cloud, connected, customer, modern, sales, sites visited
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year – showcasing standout cross-channel creative. Carefully curated by a team of experts, this collection of accomplished design, copy, coding and strategy points the way forward for marketing.
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oracle, marketing, cloud, connected, customer, modern, lookbook, digital marketing
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
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oracle, marketing, cloud, connected, customer, modern
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
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oracle, marketing, cloud, connected, customer, modern
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
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oracle, marketing, cloud, connected, customer, modern
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
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oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation, networking, software development
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
    
Oracle
Published By: Oracle     Published Date: Jul 09, 2015
Newly launched Oracle Retail Cloud Services combine reliability, security, cost savings, and built-in interoperability.
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Oracle
Published By: Oracle     Published Date: Oct 29, 2015
For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. This Forrester Research brief analyzes the key differentiating capabilities of this new offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives.
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Oracle
Published By: Oracle     Published Date: Jun 01, 2016
Many companies that sell online direct to consumers are evaluating whether they can better achieve their revenue and growth goals by either shifting their e-commerce infrastructure to the cloud, or by migrating to a more flexible and scalable SaaS solution that doesn't limit their growth. But what are some of the key considerations as you evaluate your options? Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.
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Oracle
Published By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Research, Inc. ** According to the July 2015 Forrester Research, Inc. report entitled "Brief: Oracle Commerce Gets the Cloud Treatment," nearly 73% of online retailers have already or plan to make a full or partial shift to using SaaS-based commerce technologies within two years.
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Oracle
Published By: Oracle     Published Date: Jun 01, 2016
Learn how Elaine Turner used Oracle Commerce Cloud to create a new destination site where visitors can research, buy, or engage with the Elaine Turner brand to support sales in all channels.
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Oracle
Published By: Oracle     Published Date: Apr 05, 2016
Learn more about how global organizations have achieved success with Oracle Engineered Systems technology. Examples are: • Secure-24 securely launches enterprise cloud environments with Oracle Private Cloud Appliance, reducing deployment costs by 90% and acquisition costs by 50%. • BT in Spain reduced capital expenditure by 50 percent with the ability to deploy Oracle applications up to 7x faster with Oracle’s Virtual Computer Appliance platform. • Oracle Exadata enables Essar Steel to streamline steel-making, process production data 8x faster, and reduce maintenance by $1.3 million a year.
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data management, business practices, cloud services, data center, network management, network performance
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2016
While the cloud can be a disruptive force, this global survey, conducted by Harvard Business Review and sponsored by Oracle, shows it is no longer a divisive one. The cloud is emerging as a unifying force that’s forging tighter collaboration between business and IT managers to drive innovation. The survey debunks three myths around implementing a public and/or private cloud strategy, including whether corporate systems need public cloud app data and how aligned IT and business are when it comes to the cloud.
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cloud services, cloud management, best practices, information technology, business strategy
    
Oracle
Published By: Oracle     Published Date: Aug 18, 2016
This white paper goes into detail about Oracle's cloud strategy and solutions.
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Oracle
Published By: Oracle     Published Date: Aug 31, 2016
This webinar discusses details of Oracle's servers designed for cloud and scale-out, which provide security by default, better core efficiency for cloud apps, and accelerate data analytics at X86 commodity cost points.
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Oracle
Published By: Oracle     Published Date: Aug 19, 2016
In this white paper, Oracle shows its intent to compete on all fronts.
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Oracle
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