To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization.
Read the report to learn:
How to establish an online testing strategy based on continuous optimization
How to elevate your testing by achieving four crucial optimization objectives
Recommendations from Forrester on practical next steps in your optimization journey
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. Youll discover strategies for standing together with customers. So your business can stand out from the crowd.
Read our guide now to learn how you can:
Create unforgettable experiences across the entire customer journey
Test those experiences and improve them to lift conversion
Overcome organizational barriers to create a true culture of optimization
Published By: Amadesa
Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Break the business speed barrier
Business has realized the strategic importance of the network, but it is almost impossible for todays networks to run at business speed. Find out why and how to do the impossible in this paper >
"Youre charged with much more than benefits management. You deliver programs that enable both your organization and your employees to successfully navigate the healthcare experience. Not easy, right?
This short guide explores the six highly effective strategies weve identified to help benefits leaders lower costs, improve outcomes and increase benefit satisfaction. "
In a perfect world, managing the discovery of software assets, the capture of license entitlements and optimization of an organizations software usage and compliance situation would be a single-click operation. Unfortunately, the world is not perfect and those charged with managing an organizations software compliance, availability and expenditure face a number of challenges that can easily derail a Software Asset Management (SAM) program.
This paper from the SAM experts at Snow Software investigates some of the major challenges facing SAM managers and IT executives and highlights how to build a successful strategy to overcome them, ensuring the SAM program delivers true value to the business.
En matière de stratégie, le débat actuel entre directeurs et responsables IT porte sur l'agilité de l'entreprise et la réactivité du data center. Les entreprises remplacent peu à peu les architectures informatiques cloisonnées par des infrastructures convergentes au sein desquelles les composants de traitement, de réseau et de stockage sont préintégrés. Cette approche est à même de réduire les coûts tout en améliorant la flexibilité et l'agilité des services IT.
Published By: Clicktale
Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
This Forrester Wave report is the result of a rigorous vendor evaluation conducted over several months by the Forrester Research team.
In this report, Forrester covers:
-Their criteria and scoring method
-The top nine vendors in the cloud cost monitoring and optimization space
-How vendors are evaluated in current offering, strategy, and market presence
To build out your short list, dive into Forrester's detailed analysis and make an informed decision on your future cloud cost monitoring and optimization solution.
Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Though the two approaches differ, they are not in opposition. They strive for the same goals and face similar challenges. As IT leaders provide their workforce with the tools to carry out the corporate mission, they should develop a PC lifecycle strategy that encompasses the key organizational needs of systems management, end-user productivity, business innovation and data-centric security. Read this Dell whitepaper to learn more about the findings of a recent Forrester Consulting study, Digital Transformers Innovate, Digital Controllers Optimize. This paper will help clarify the PC lifecycle continuum, from the basics of control to the advanced levels of transformation, so you will be better equipped to determine the needs of your organization on that spectrum.
Order management inefficiencies can cause a lot of headaches for todays supply chain leaders particularly those focused on customer fulfillment. This guidebook explores why digital optimization is an effective strategy for navigating these challenges, and examines the benefits that an AI-driven automated order management solution can bring, including:
Increased order processing speed & accuracy
Enhanced visibility, mobility & collaboration
Improved customer satisfaction & future business opportunities
Data centers are large, important investments that, when properly designed, built, and operated, are an integral part of the business strategy driving the success of any enterprise. Yet the central focus of organizations is often the acquisition and deployment of the IT architecture equipment and systems with little thought given to the structure and space in which it is to be housed, serviced, and maintained.
Using data to reinvent ones business has reached the mainstream. Data and analytics allow us to change the world around us: it gives us insights into what is happening, allowing us to optimize our strategy, create new business opportunities, and make more accurate predictions.
Improve your customer strategy with workforce optimization by reading this white paper -- learn through 10 key questions in which you can find all the answers you need on improving your customer strategy.
Published By: Marketo
Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, its what your customers expect.
Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
Published By: Monetate
Published Date: Jul 05, 2018
According to The Forrester Wave: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate.
In the report youll learn:
Three core capabilities Forrester considers requirements for savvy optimization.
EOP evaluation strategies you can use to evaluate your current vendor (or select a new one)
Criteria that Forrester used to determine Monetate as a Strong Performer
Published By: Optimizely
Published Date: Sep 28, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. Well explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
Published By: Optimizely
Published Date: Nov 05, 2015
Optimization is an essential strategy for any marketer or product developer in the digital space. Since were just getting started with this nascent industry, sometimes best practices can be hard to come by. Fortunately, we were able to pick the brains of over 30 experienced optimization experts with decades of cumulative experience running A/B testing and optimization campaigns.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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