“It’s not what you know. It’s who you know.”
We’ve all heard the phrase. We all understand there’s truth to it. But ask yourself: would you recommend
or hire everyone you know? No way.
Having the right connections is important to advancing your career. But it’s only half the battle.
What really creates opportunity is defining your personal brand to your employer, to your network, to the
market. It’s taking that moment when you make a great impression and scaling it to the larger world.
This guide presents different approaches real professionals are using to build their brands. You’ll see tips
and strategies that you can use to become an in-demand finance leader, including a system we developed
called the ROLE Model of personal branding.
In the age of effortless connection, cultivating a personal brand is essential. It’s not just who you know.
It’s what they know you can do.
Profitability in the marine and power generation sectors is affected by numerous factors, some of which have a dramatic influence on operational costs. Because many of these influences are external, operators must closely manage those that are within their control to strengthen profit margins.
At the top of the priorities list is efficiency, both in terms of processes and physical machinery. Even the smallest details can have an effect on profit, so controlling waste and maximizing uptime at every opportunity is crucial.
To understand the benefits of how ABB coated nozzle rings apply to your operations, and how your business could realize significant new efficiencies download this whitepaper today.
Over the past three years there has been a sharp rise in the number of mega projects in boom markets such as the Middle East, and Asia. This has presented the opportunity for US firms to play a leading role in some of the most ambitious construction developments ever undertaken.
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A. Don't miss this opportunity to learn key strategies for transforming your budgeting, forecasting, and reporting processes.
Join us for an informative webinar and learn how easy it can be to move beyond spreadsheets and deliver FP&A best practices that create exceptional value. Don't miss this opportunity to learn how to dramatically improve your FP&A processes, elevate the strategic contribution of finance, and drive greater success in 2011.
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
This How-To Guide for Creating Open Government reviews the opportunity of open government, how technology enables open government, and how to make government more transparent, participatory and collaborative.
There's a lot of opportunity for companies to drive better business results by improving their customer experience management efforts. How? By charting a course toward Experience-Based Differentiation (EBD).
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
It's often said that "nothing happens until someone sells something." In the end, the proof of sale is usually with a legally binding signature. This white paper will investigate the opportunity for signature management via the web and more.
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
Learn how organizations of all sizes in all industries around the world are suffering from what we call the “document disconnect.” Learn how this is causing significant delays and errors across critical business functions such as sales contracting and quoting, procurement, talent acquisition, and onboarding.
Download this white paper to learn more.
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world.
Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn:
• Six ways to delight viewers with virtual and augmented reality enhanced experiences
• Untapped opportunities in the evolving VR and AR landscape, and how to monetize them
• Key Adobe investments that will enable end-to-end video delivery in VR and AR
t any moment, anywhere in the world, on any kind of
device, a prospect or customer is raising their hand
and saying, “I’m your best opportunity. Don’t ignore me.”
They’re telling you that by every action they’ve taken and
every interaction you’ve had up to that point. You can
consider each bit of data you’ve collected across their
journey a meaningful expression of intent. And with that,
you will know how to give them an experience that’s above
their expectations and beyond their imagination.
When you can do that, it’s magical. The flow feels seamless
and natural to your customer. These in-the-moment, justfor-
them experiences move with them from one touchpoint
to another and keep them coming back for more. And as
the experiences get better and better, so does the likelihood
that they’ll take the action you want. Because every
customer wants an amazing experience, and every brand
wants to deliver one. It thrills you as a marketer and helps
you achieve your business goals.
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
People are the most important
part of your organization.
Understanding what they do,
how they do it, and even why
they do it, provides invaluable
insights for optimizing your
processes, department, or
And as a business leader, in many ways
you’ve never had it so good. There’s more
people data available than ever before,
and you’ve got the opportunity to put it
to work through data-driven initiatives
like changes to workforce demographics,
employee retention, or benefits allocations.
And most important, you have a chance to
fuel business decision-making with smart
Once you’ve learned how to turn your
people data into real business value, you’ll
create more visibility within your business,
and everyone will see that the rewards of
HR analytics are worth the effort. It’s time
to take the opportunity to prove the value
of data-driven HR. No more darkness.
Otherwise, the only journey ahead is into
some challenging pitfalls. We’ve identified
five of t
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
Is your site ready for the mobile opportunity?
Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow.
Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals:
• E-commerce engagement and spending habits for mobile consumers
• Mobile consumer page load expectations
• The real-world business impact of not being mobile ready
• The key challenges to successful mobile experiences
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty.
Download today to learn how your business can Meet Today’s Mobile Mandate.
The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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