The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
"As the rapid rise in the number of mobile devices and users creates an explosion in data and virtual machine instances, datacenter transformation becomes imperative for many enterprises. It is essential enterprises move to consolidate resources and cut both capital and operating costs while still providing support for distributed applications.
This brief white paper delves into a Q&A with Eric Sheppard, research director of IDC’s Storage Software program, on integrated systems and whether you should buy compute, network, and storage resources together. Read on as you will discover:
What integrated systems are, and its benefits
The differences between an integrated platform and integrated infrastructure
How datacenters are leveraging these new systems today
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions.
Get more customers
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns.
Drive better results
Achieve results with targeted reach and up to 4x the performance of traditional banners.
Engage a mobile audience
650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day.
Cost e?ective ads
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
Perfect order fulfillment requires companies to have seamless integration of all supply chain execution (SCE) including, logistics processes from manufacturing, transportation, warehouse, global trade to mobile and RFID. Recent research from Gartner reveals that most supply chain organizations continue to operate as functional silos – warehousing, transportation and manufacturing – with minimal, if any, process integration and synchronization between execution silos. The Gartner Research report provides key insights into how supply chain and IT leaders can transform logistics by breaking down functional silos, and designing business processes that span, optimize and synchronize across traditional functional domains.
Mobile is undoubtedly changing both our personal and professional lives. Customer service organizations should decide on a strategy to bridge the gap between mobile behavior and customer service. This requires a strategic review of value drivers, combined with a tactical search for relevant use cases.
Don’t fall in the “we need an app for everything” trap — some users need big screens, some users don’t. Some need a rich experience, others just need basic functions. Your strategy must take all of these dynamics into consideration.
Technology integration projects have become a priority for higher education institutions seeking to gain a conslidated view of data, deliver mobile functionality and support new academic services. Recent research finds that nearly half of of these integrations involve HR. Find out more.
The millennial generation is larger than baby boomers or Gen X. 46% have booked a hotel room with a mobile device, 20% have checked into a hotel with a mobile device. Millennials are expected to spend an average of $3,900 on travel this year alone. Our research report discusses how millennials are driving change in the hospitality industry and what you need to do to win the hearts and minds of millennials.
Today, working remotely has never been easier, due to the ubiquity of mobile devices and reliable Internet connectivity. The ease with which a worker can get connected to the corporate network delivers the impression that your co-worker is down the hall, when in fact they are traveling internationally. Global Workplace Analytics’ research shows that increasingly, working remotely is not only commonplace, it is encouraged and has shown to improve productivity.
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization.
Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that:
• Over 90% of enterprises are moving towards electronic documentation.
• The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers.
• The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years.
Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
Published By: Quocirca
Published Date: Jul 03, 2008
Businesses of all sizes adopt technology to make them more productive, cost effective or flexible and help them compete. Over the years the adoption of tools such as mobile phones, wireless laptops, the internet and email have all been driven by such expectations. Small and mid-sized businesses (SMBs) are often at the forefront as these technologies can give them a lead on their larger competitors. What starts as a useful extra tool or 'competitive edge' soon becomes the accepted norm and a search for improved quality and utility then ensues.
Published By: Readdle
Published Date: Feb 02, 2015
Does your work enviornment look anything like that of the popular TV sitcom The Office? Probably not. If your company is like most businesses, it’s highly unlikely you see coworkers regularly communicating face to face. And there’s a good chance those type of meetings will continue to decline, according to
the latest statistics.
The mobility trend has been accelerating in just the past few years. By the end of 2015, 38 percent of the world’s workforce will be mobile. That’s up 65% since 2011, reports Forrester Research.
So what have you been doing to help your company adjust to this evolving workplace?
If your answer is “not much” or “a few tweaks here and there,” you could be missing out on significant opportunities to generate efficiencies that could impact your company’s bottom line. Today, more companies are discovering that email, file sharing and other traditional methods of collaborating and completing tasks just don't cut it - especially with employees who are accustomed to
Published By: Red Hat
Published Date: Nov 08, 2017
Industry-leading organizations are now exploiting interoperable business process management (BPM) and mobile application platforms (MAPs) so that process-oriented mobile applications can help transform the way they do business. This paper examines the phenomena driving this trend, and the common approaches to digital transformation that contribute to the enterprise in motion. Read this analyst paper from 451 Research to learn more.
1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon.
In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses.
This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side front-end development. Enter mobile back-end-as-a-service (BaaS), a new set of hosted platforms that addresses the gap between front-end development proficiency and back-end infrastructure requirements. Enterprise-class back-end-as-a-service addresses scalability while providing an integration platform into existing enterprise services. Use this research as your guidebook to navigating the emerging BaaS landscape.
This paper will examine the state of consumer mobile in retail today, Driven in part by RSR's research among retailers as well as a look at the mobile use---cases that retailers have currently deployed.
The impact of new mobile technology can be dramatic for small and midsize firms, and there is clear opportunity for improving worker efficiency while ensuring network security. Read the questions posed by SAP to Raymond Boggs, vice president of IDC's Small/Medium Business Research practice, on behalf of SAP's customers.
Component Content Management: A New Paradigm in Intelligent Content Services
While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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