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Results 1 - 25 of 293Sort Results By: Published Date | Title | Company Name
Published By: 8x8 Inc.     Published Date: Aug 09, 2017
Progressive companies of all sizes today are taking advantage of new, web-based technologies to reduce IT complexity and increase their competitiveness. Mobile apps and devices that provide anywhere, anytime connectivity and cloud infrastructure that enables seamless, scalable growth give them the speed and flexibility to grow quickly and expand into new markets. In this whitepaper you will find three examples of forward-thinking franchise owners and entrepreneurs that are growing their businesses and positioning themselves for the future with unified communications solutions. These franchises are: McDonald's RE/MAX Fix Auto Download now to learn more!
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franchise, mcdonald's, mobile app, positioning, communication solutions, 8x8
    
8x8 Inc.
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry
    
AdMob
Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
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adobe, ecm, mobile device, c&c, enterprise content management, collaboration, ecm
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Mobile apps are becoming core to almost everything we do by making us more efficient and better connected to the world around us. Those benefits are now making a big impact on business by improving worker efficiency, engaging customers, and building brand loyalty.
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Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
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mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: • How mobile technologies will disrupt entire industries. And what you must do to prepare. • Why mobile moments will shrink to micro-moments. And which strategies you’ll need to integrate. • How mobile wallets will soon take over. And what you can do to seize the opportunities.
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mobile marketing, mobile technology, personalization, mobile wallets, adobe, marketing
    
Adobe
Published By: Adobe     Published Date: Dec 21, 2015
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand.
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adobe, mobile, marketing, strategy, it management, wireless
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
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adobe, mobile, marketing, mobile maturity, brand loyalty, customer experience, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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mobile device, marketing, mobile-first mindset, mobile capabilities, engagement
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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adobe, marketing, marketers, mobile, engagement
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: Aerohive     Published Date: Jul 03, 2012
One of the most overlooked aspects of the BYOD phenomenon isn't just connecting the users to the network, but how to manage them once they're there. Getting mobile and BYO devices onto the network is now table stakes. This white paper will take you through the necessary connectivity and productivity requirements in order to ensure your network is truly ready for the mobility explosion.
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byod, mobility, productivity
    
Aerohive
Published By: Aerohive     Published Date: May 14, 2015
A whitepaper on how to enable modern classrooms to deliver immersive, personalised learning experiences, enhance campus productivity, and adopt new curriculum standards.
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Aerohive
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jun 27, 2017
Traditional remote access technologies were created twenty-years ago, before businesses were distributed, mobile, and users of cloud. View this slideshare to learn 3 reasons why now is the time for a new remote access model.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
APIs are the unseen language of the Internet. They power digital transformation across industries by allowing applications to talk to one another and operate as crucial backend services to websites and mobile apps. As a dynamic and somewhat hidden technology, it can be challenging to find detailed information about the API space. We combined findings from our recent API survey of business leaders from over 400 leading technology companies with industry data to compile four need to know facts about APIs.
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api, mobile app, technology, backend service
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
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mobile experience, branding, akamai, loyalty
    
Akamai Technologies
Published By: Alcatel Lucent Enterprise     Published Date: Aug 31, 2017
Few travelers today will arrive at a hospitality venue without a mobile device. In fact, some 86% of us will carry two or more. Our expectations are changing. Wi-Fi is now the essential amenity we look for at a hotel. It’s a deal-breaker: no Wi-Fi, no return stay. In fact, both leisure and business travelers say that it’s more important to have Wi-Fi at a hotel, along with air-conditioning, than breakfast.
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revenue, internet of things, digital world, hospitality, connectivity, traffic increase, wi-fi
    
Alcatel Lucent Enterprise
Published By: Appcelerator     Published Date: Jun 20, 2012
Find out about two of the hottest topics surrounding mobile app development right now-social media and HTML5. Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition.
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html5, social media, mobile app, development, backend, strategy, competition, trends
    
Appcelerator
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