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marketing opportunities

Results 51 - 75 of 82Sort Results By: Published Date | Title | Company Name
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms Download the report to learn about these topics and more.
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marketo, mult-channel, native, live event management, content, marketing automation, launchpoint
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms
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automation, security process, virtualization, standardization, configuration management, it automation, circle it
    
Marketo
Published By: Marketo     Published Date: Aug 29, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. The full report includes: - Market evaluation and analysis of 22 vendors - Insights for selecting a vendor based on your organization's requirements - Opportunities and challenges faced when deploying digital marketing hubs
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marketo, gartner, magic quadrant, marketing, marketing hubs, digital marketing
    
Marketo
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: Oneupweb     Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
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oneupweb, lisa wehr, franchisor, franchisee, franchise, franchise 500, search engine optimization, search engine marketing, online marketing, seo
    
Oneupweb
Published By: Oracle     Published Date: Sep 01, 2016
This report examines the marketing challenges and opportunities that can be addressed with analytics, and highlight the advantages of achieving comprehensive analytics in a cloud environment.
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marketing analytics, cloud computing, analytics, cloud
    
Oracle
Published By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
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socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience, customer insight
    
Oracle
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Pega     Published Date: Apr 04, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega
Published By: Pega     Published Date: Apr 04, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
Published By: Pega     Published Date: May 24, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
Tags : 
    
Pega
Published By: Pega     Published Date: May 24, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
Tags : 
    
Pega
Published By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, personalized marketing channel, mobile solutions, mobile landscape
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, advertising solutions, mobile consumers, personalized marketing channels
    
Quantcast
Published By: Sage SalesLogix     Published Date: Sep 15, 2009
Your highest priority is to grow your business, and your business tools should help you achieve that goal. Sage SalesLogix provides a complete view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities.
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crm, customer relationship management, sage, saleslogix, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable, profitability, sapservice, service, retention, loyalty, growing, growth
    
Sage SalesLogix
Published By: SAS     Published Date: Aug 04, 2016
The Internet of Things (IoT) – devices and sensors connected to computing systems and networks – has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today. In addition, the technology for connecting the devices has become more affordable and easier to integrate. The result is that IoT is helping to digitize more and more business processes, from the factory floor to tracking shipments across oceans. Digitized processes are providing a continuous stream of digital data. By analyzing the data stream, businesses can refine their processes by better understanding how those processes are performing, identifying possible issues sooner and uncovering areas for improvement.
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best practices, technology, data, competitive advantage, data stream, digitized process
    
SAS
Published By: SAS     Published Date: Apr 25, 2017
Artificial intelligence and related forms of advanced analytics hold enormous potential for marketers to expand and deepen customer intelligence, improve business processes, and deliver engaging customer experiences. But many marketing organizations are just getting their feet wet in leveraging these technologies. To learn about the opportunities and challenges, IIA spoke with Analise Polsky, Business Solutions Manager, SAS Best Practices and Jonathan Moran, Principal Product Marketing Manager, SAS Customer Intelligence Solutions.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
The Internet of Things (IoT) – devices and sensors connected to computing systems and networks – has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today. In addition, the technology for connecting the devices has become more affordable and easier to integrate.
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SAS
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, multisite functionality, content management
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, wcm, customer experience
    
SDL Web Content Management Solutions
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities
    
Spredfast, Inc.
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