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Results 1 - 25 of 978Sort Results By: Published Date | Title | Company Name
Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
This whitepaper outlines a way for organizations to build a modern framework for managing distributed teams that overcomes the structural challenges of working across far-flung locations, and ensures projects come in as expected—on time, on budget and on target with business goals. This framework reuses your existing development infrastructure to restore visibility and empowered decision making within your globally distributed software development projects.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management, spending, cost efficient, 6th sense
    
6th Sense Analytics
Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Acronis     Published Date: Apr 28, 2011
Based on Acronis' patented disk imaging and bare metal restore technologies, Acronis® Backup & RecoveryT 10 Advanced Server is the next generation of the Acronis True Image disaster recovery family for physical and virtual environments. It simplifies and automates backup and restore processes across Windows and Linux environments, and remotely monitors and manages geographically distributed servers and workstations.
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acronis, backup and recovery, 10 advanced server, patented disk imaging, bare metal restore, true image, disaster recovery, remote server, remote access, servers
    
Acronis
Published By: Acronis     Published Date: Apr 28, 2011
Based on Acronis' patented disk imaging and bare metal restore technologies, Acronis® Backup & RecoveryT 10 Advanced Server Virtual Edition is the next generation of the Acronis True Image family of products, engineered specifically for virtualized environments. Acronis Backup & Recovery 10 Advanced Server Virtual Edition enables organizations of all sizes to extend the cost-saving benefits of virtualization by protecting virtual machines running on a single physical host for a low, fixed price.
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acronis, backup and recovery, 10 advanced server virtual edition, patented disk imaging, bare metal restore, true image, disaster recovery, remote server, remote access, servers
    
Acronis
Published By: Acronis Inc.     Published Date: Jul 14, 2009
Based on Acronis' patented disk imaging and bare metal restore technologies, Acronis Backup & Recovery 10 Advanced Server is the next generation of the Acronis True Image disaster recovery family for physical and virtual environments. Register below to receive access for a free trial version.
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acronis, backup, recovery, server, windows, disaster recovery, stand-alone, data protection, system recovery, application security, backup, data management, windows server, free trial, demo software, bare metal, virtual backup, data deduplication, security
    
Acronis Inc.
Published By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
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tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules, call center compliance, do not call, prior express written consent, prior express consent, proof of opt-in, consent to call, outbound marketing, autodialed calls, prerecorded call, robocalls, autodialer, leadid
    
ActiveProspect, Inc.
Published By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : 
tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules, call center compliance, do not call, prior express written consent, prior express consent, proof of opt-in, consent to call, outbound marketing, autodialed calls, prerecorded call, robocalls, autodialer, leadid
    
ActiveProspect, Inc.
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management, cloud computing
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
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customer experience, ecommerce, customer relationship, customer
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
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customer experience, ecommerce, customer relationship, customer
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
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