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ibm smarter commerce

Results 1 - 9 of 9Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers
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ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
This ebook presents an overview of the B2B integraiton landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution. It also summarizes the IBM B2B Cloud Services offering, with real-world examples of how companies are leveraging the IBM Cloud to Excel amid escalation global complexity, demand volatility and new customer requirements.
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ibm, smarter commerce, b2b, cloud integration, optimizing chain value, cloud transformations, edi networks, increase efficiency
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
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ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
A strong customer orientation is an essential element to remain competitive in this environment, and Smarter Commerce, an approach developed by IBM to put the customer at the heart of business models, can help banks be more competitive.
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ibm, frost and sullivan, smarter customers, smarter commerce, innovations, banking industry, tips on banking, banking environment
    
IBM
Published By: IBM     Published Date: Feb 18, 2014
In the digital age, customers sit in the driver’s seat. The most successful retailers have responded by putting shoppers at the heart of the merchandising process. We’ve identified a small group of firms that outperform their peers, thanks in part to three traits: they have merchandising functions that are customer-oriented, collaborate across internal and external boundaries and use analytics to make smarter business decisions.
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ibm, smarter commerce, demandtec, retail, ecommerce, applied insights, customer demand, merchandising
    
IBM
Published By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiation—and to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
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ibm, retail, reinventing retail, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
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ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer
    
IBM
Published By: IBM     Published Date: Nov 25, 2014
Coop Danmark implemented IBM DemandTec Markdown Optimization – delivering insight into the right products to markdown at the best price for the optimal length of time, and helping it maximize the profitability of local price reductions.
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ibm, coop, markdown optimization solutions, smarter commerce, software development, it management, enterprise applications, platforms
    
IBM
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