As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.
Download our report to learn more about:
• Search marketing standards across the US and UK in 2015
• The recent shift of consumer transactions on mobile devices
• The next big trend in ad spend
Virtualization does have its dangers, as it incurs greater stress on physical resources. While under utilization of CPU may be a driving factor to virtualize servers, other hardware resources may become overtaxed. Given that a host system has limited ability (depends on application) to page memory used by the guest systems, the most recognized bottleneck to address is physical memory (RAM). Options to programmatically alleviate memory bottlenecks incur performance issues when the disk is re-introduced. Another major component and perhaps less acknowledged is the disk subsystem. In many cases, depending the purpose and application of the guest/virtual systems, the disk bottleneck will be the most significant barrier to performance. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters.
• The key players in the programmatic ecosystem and how to work with them to execute a successful campaign
• Why data is the key ingredient of programmatic
• How to leverage targeting to your advantage
Published By: IBM APAC
Published Date: Nov 22, 2017
AlchemyAPI’s approach to natural language processing incorporates both linguistic and statistical analysis techniques into a single unified system. This hybrid approach provides an industry-leading advantage since both techniques have benefits and drawbacks depending on the content and specific usecases. Linguistic analysis takes a basic grammatical approach to understand how words combine into phrases, and how those phrases combine into sentences. While this approach works well with editorialized text (e.g., news articles and press releases), it does not perform as well when it comes to usergenerated content, often filled with slang, misspellings and idioms. Statistical analysis, however, understands language from a mathematical standpoint and works well on “noisy” content (e.g., tweets, blog posts, and Facebook status updates). The combination of these two approaches allows for increased accuracy on a variety of content.
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense.
Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see.
Download the whitepaper and pop open the hood before choosing a programmatic partner.
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