Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Les marketeurs dans le domaine des médias et du divertissement
ont toujours joué à un jeu de cache-cache aux enjeux élevés avec
leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Dem sprunghaften Anstieg von Mobilgeräten in den letzten Jahren ist es zu verdanken, dass Apps für Unternehmen zu einem der wichtigsten Kanäle geworden sind, über den sie mit ihren treuesten und wertvollsten Kunden kommunizieren. Wenn Konsumenten mobile Geräte nutzen, verbringen sie 85% der Zeit mit Apps1, und mittlerweile ziehen moderne Nutzer Apps sogar dem Fernsehen vor.2 Obwohl die Verwendung von Apps in den vergangenen zwei Jahren um über 60% zugenommen hat, ist die Anzahl der Apps, mit denen jeder Nutzer interagiert, mit ungefähr 27 pro Monat vergleichsweise stabil geblieben.3 Nutzer wünschen sich also kaum neue Apps, interagieren aber stark mit den bereits genutzten. Das mobile Internet vergrößert also die Reichweite von Unternehmen, und Apps sind eine leistungsstarke Verbindung zu ihren besten Kunden.4 Nutzer, denen das Unternehmen wichtig genug ist, um dessen App herunterzuladen und zu installieren, sind die motivierteste Zielgruppe und die treuesten Fans.
Unlimited, anywhere connectivity for an always-on event center
To support fan engagement, meet the demands of event organizers and performers, and enhance digital advertising opportunities, Montreal’s Bell Centre turned to a stable, flexible and powerful networking solution from Avaya. Read this case study to learn more.
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you –
set them up now to start recovering that lost revenue with relevant personalized marketing.
From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
The stadium has long been a communal gathering place. The excitement of a live event bonds fans and teams together, and technology can enhance that visceral connection as well as expand the in-stadium experience to the outside world.
Download this infographic to see how the right technology - deployed effectively - can make a major difference.
The Catalyst 2960-X and 2960-XR switches
provide several innovative energy-saving
features. They are stackable and support Energy
Efficient Ethernet (EEE). Other features include
Cisco EnergyWise, Switch Hibernation Mode,
Downlink Hibernation Mode, a wide temperature
operating range and variable-speed cooling fans.
Published By: CrowdTwist
Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Published By: Curalate
Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel.
If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI.
Get Your Complete Guide to Visual Commerce and learn how to:
- Develop and source new, creative content for your brand.
- Harness your visual data to discover which images really resonate with your fans.
- Monetize your visual content, and measure the new ROI – Return on Image.
So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
System reliability is a vital component in Storage Area Network (SAN) design that keeps your production environment operating and avoids data loss and downtime. But since SANs are built using both mechanical and electronic parts, component failures due to usage, environmental factors, or manufacturing defects are not uncommon. Even in completely redundant systems, controllers can fail, fans can stop operating, power supplies can burn out, and disk drives can degrade or fail.
Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
Published By: Facebook
Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
For two weeks each year, Wimbledon scales from a small business to a global enterprise. After deploying IBM Cloud Orchestrator software, the organization supports a highly agile and scalable cloud environment, rapidly provisioning and deprovisioning virtual IBM System x servers as needed.
Published By: Kenshoo
Published Date: Aug 07, 2012
TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.
Published By: MacroAir
Published Date: Apr 26, 2018
HVAC concerns in an industrial facility like a warehouse or manufacturing plant can be complicated. Not only are these spaces usually larger than traditional commercial areas, but they often have equipment or products that need to maintain a specific temperature. MacroAir’s large industrial ceiling fans provide optimal airflow for industrial facilities and are an affordable alternative to HVAC systems.
MacroAir’s big industrial fans deliver a cooling effect for occupants, help control the effects of humidity, and can also help conserve heat in colder months by pushing warm air that is trapped at the ceiling toward the walls and down to the floor at occupant level.
MacroAir’s big ceiling fans provide an efficient airflow solution and a sustainable alternative to relying on HVAC alone to cool large spaces.
Published By: MacroAir
Published Date: Apr 26, 2018
Large industrial facilities such as warehouses and manufacturing plants present a huge operational challenge because of their size. With extremely tall ceilings and a lot of square footage to cool or heat, keeping occupants comfortable is difficult. The solution: MacroAir big industrial ceiling fans. MacroAir large industrial fans create a more comfortable climate and reduce energy costs for large industrial facilities.
MacroAir invented the large industrial ceiling fan in 1998 to deliver a cost-effective climate control solution by generating large amounts of airflow. MacroAir’s big industrial fans produce a cooling effect, help control the effects of humidity, and can also help conserve heat in colder months by pushing warm air that is trapped at the ceiling toward the walls and down to the floor at occupant level.
MacroAir big industrial ceiling fans create an environment where employee’s feel comfortable, which results in increased productivity and improved industrial operations.
See how USOC partnered with Spredfast (formerly Mass Relevance) to create a single, responsive social media hub for the Sochi 2014 Winter Olympic Games that combined onsite, online and mobile apps to engage fans and athletes throughout the games.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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