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Results 151 - 175 of 274Sort Results By: Published Date | Title | Company Name
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: Mass Relevance     Published Date: Jun 12, 2014
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
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sponsorship offerings, sports sponsorship, on-air promotion, and website integration, networking
    
Mass Relevance
Published By: McAfee     Published Date: Feb 25, 2015
This report aggregates front-line experience to present the key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs.
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siem, real-time siem, attacks, real-time security, mcafee, attack prevention, targeted attacks, siem solution, siem security, security, security intelligence solution
    
McAfee
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs.
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siem, real-time siem, attacks, real-time security, mcafee, attack prevention, targeted attacks, siem solution, siem security, security, security intelligence solution
    
McAfee
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs
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siem, real-time siem, attacks, real-time security, mcafee, attack prevention, targeted attacks, siem solution, siem security, security, security intelligence solution
    
McAfee
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs
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siem, real-time siem, attacks, real-time security, mcafee, attack prevention, targeted attacks, siem solution, siem security, security, security intelligence solution
    
McAfee
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs.
Tags : 
siem, real-time siem, attacks, real-time security, mcafee, attack prevention, targeted attacks, siem solution, siem security, security, security intelligence solution
    
McAfee
Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes key steps organizations can take to harden their infrastructure, improve their responsiveness, and actively disrupt targeted attacks by paying attention IoAs
Tags : 
siem, real-time siem, attacks, real-time security, mcafee, attack prevention, targeted attacks, siem solution, siem security, security, security intelligence solution
    
McAfee
Published By: McAfee     Published Date: Apr 25, 2014
While enterprises appear to be aware of advanced malware and its security challenges, the measures to defend against it need some attention and investment. This report presents survey results that gauge enterprise awareness of advanced malware and what measures are being taken to defend against it.
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advanced malware, protection, network breaches, intrusion provention systems (ips), web and email gateway protection, tracking malware, malware analysis and detection, blocking and remediating malware, sandbox technology, network protection, integrating security systems, security, it management
    
McAfee
Published By: Micro Focus     Published Date: Aug 28, 2014
The ‘lights on’ challenge, where organizations purely focus on the day-to-day running of the organization, continues to leave little scope for innovation. Ever-increasing IT backlogs, together with support and resourcing issues, compete for attention with compliance projects and new innovation. A breakthrough is needed. Greater IT efficiency cannot be achieved by a small fix here or there – a new way of thinking is required to help deliver value and address your operational challenges. Here are ten actions your organization can take on this journey of major change.
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it efficiency, outsourced projects, user efficiency, it backlogs, enterprise applications
    
Micro Focus
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Help your sellers work smarter and build stronger relationships Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower your team to be more productive and efficient. Our e-book, “The Savvy Seller’s Guide to Building Profitable Relationships,” is packed with advice for making selling much less painful—and more profitable. Did you know if your lead has had prior exposure to content from your company’s brand, that they’re 25% more likely to respond to your InMail? You’ll find this and more helpful facts in the e-book, including actionable insights to help your team: Identify the right leads—including pinpointing who’s on the buying committee Capture buyers’ attention Use insights and predictive intelligence from AI and machine learni
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Microsoft Azure
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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contact management, crm tool, crm, sales tool, business integration, microsoft dynamics, microsoft, dynamics crm, microsoft crm
    
Microsoft Dynamics
Published By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
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Mintigo
Published By: Monetate     Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on. Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window. And you’ll end up learning whether your customer acquisition and retention costs were worth it. Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
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retention costs, benchmark data, customer acquisition, ecommerce quarterly
    
Monetate
Published By: Monotype     Published Date: Sep 09, 2015
The mobile app marketplace is exploding, and this means your mobile app will face tough competition in the fight for attention and user adoption. One powerful way to attract new users, generate positive reviews and establish your brand identity is with the typefaces you select.
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monotype, mobile apps marketplace, brand identity, global markets, typography
    
Monotype
Published By: NAVEX Global     Published Date: Jul 17, 2017
Establishing a culture of integrity, ethics and respect is the number one priority for companies in 2017, according to a new report. In common with the 2015 report, getting an organisation's culture right is the main objective for compliance professionals in the year ahead, with 85 per cent of respondents saying it is one of their three main goals. However despite this, only 32 per cent of firms indicated that they are planning to undertake a culture or ethics assessment in the next twelve months. In addition, workplace behaviour was rated as the lowest area of risk receiving attention by stakeholders (29 per cent). Download the full report for additional stats on board level reporting, increasing compliance programme awareness and satisfaction with third party risk management.
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measuring programme effectiveness, insufficient staff, managing regulations, lack of tools, budget issues, programme reporting
    
NAVEX Global
Published By: NEC     Published Date: Aug 12, 2014
NEC has introduced the Express5800/A2000 Series Servers to accommodate enterprise application demands with peak server reliability, availability, and serviceability. The new server architecture and NEC engineering functionality align well with many of the most important IT priorities in 2014, including virtualization, big data and advanced data analytics. With the Express5800/A2000 Servers, NEC has the opportunity to educate application owners and work with system integrators to drive awareness and ultimately investment in its new server platform, which will help drive customer value. In this white paper, you will learn how these next-generation servers from NEC are ready to accommodate some of today’s demanding workloads.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, architecture, express, stress
    
NEC
Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
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grad school, northeastern university, graduate studies, masters, mba, career growth, career change
    
Northeastern University
Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
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grad school, northeastern university, graduate studies, masters, mba, career growth, career change
    
Northeastern University
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
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