The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.
As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.”
Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Read the Econsultancy report, Delivering Digital Experiences, and learn why:
• Marketers are looking for new digital experience strategies and solutions
• Experience-driven commerce helps maximize conversions and revenue
• The ability to deliver multi-channel digital experiences is mission-critical
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
Published By: Avalara
Published Date: Jan 28, 2014
States, counties and municipalities have historically relied on local brick-and-mortar businesses to collect retail sales taxes. These businesses collected the sales tax from their customers, and then remitted the tax proceeds to their local sales tax jurisdiction. It was a straightforward process, and no one much quarreled with who owed the taxes and who would receive them.
That straightforward proposition became complex with the rise of thousands of catalog merchants in the ‘70s and ‘80s. Catalog merchants sold to consumers nationwide, who began to shift their purchases away from local brick-and-mortar merchants. This reduced revenue to local sales tax jurisdictions because catalog companies rarely collected sales taxes from their customers.
Download this White Paper for more information.
Published By: Avalara
Published Date: Mar 19, 2014
Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax?
Fill out the form to get started with three simple questions about your web operations.
You can power your online store with more enterprise-level features out of the box than Shopify Plus at a fraction of the cost of Magento.
Find out how BigCommerce can save you from the instability, downtime and never-ending costs in our Ecommerce Comparison Chart.
“Magento was so difficult to work with and nothing operated smoothly. There was bug on top of bug, and glitch on top of glitch. And then, we were told that just to do a version update was going to run up to $10,000, give or take. That was the point we could no longer keep doing that.”
- Jessica McQueen, Founder of Henna Caravan
Published By: Brother
Published Date: Mar 08, 2018
The last decade has seen many exciting advances
in connectivity accelerated by the near universal
availability of smartphones and tablets – leading to a
highly interconnected world.
The security of networks - and the businesses and
individuals that rely on them - has become top of mind
for the IT Security professionals who are responsible for
ensuring the safety of the data and the networks where
this information is utilized.
As high-visibility security breaches occur - affecting
ecommerce, banking, retail and other industries - the
critical importance of the security of the infrastructure
these businesses rely on continues to grow.
Security in the workplace is a daily fact of life. From
using ID cards to control physical access, to entering
passwords to join the network, to using software to
monitor and prevent unauthorized access, all are
routinely used to protect critical assets and information.
However, there is one key area where many
organizations still have potential vulnerabili
Today's IT executives are not only expected to create and maintain high-availability IT environments, but they are also expected to implement green initiatives to satisfy customers, analysts, and government agencies that are worried about the impact of modern, energy-thirsty data centers on the environment. Is such a dual mandate reasonable? Can companies be expected to maintain service levels and reduce their carbon footprints at the same time? The White Paper offers a description of the different types of services available to improved energy efficiency data center design and a prescription for successful implementation.
Published By: Incapsula
Published Date: Jul 11, 2014
Given today's threat landscape and the availability of inexpensive "Do it yourself DDoS attack kits,” commercial websites of all sizes have become targets of DDoS attacks. This guide offers online businesses practical guidelines and evaluation criteria for choosing their DDoS mitigation solution.
Mission critical servers require availability and reliability of systems and applications that are essential for customer interaction, commerce, and employee productivity.
Read this infographic and learn how Lenovo helps meet these demands.
In this white paper written by Yankee Group and sponsored by McAfee, learn why daily vulnerability scanning is the kind of tough , no-nonsense measure that your consumers may be looking for before they can open up their wallets.
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes. Learn what the best-in-class steps are required in achieving closed-loop marketing success.
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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