In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and
social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making
consumers considerably happier and more receptive than other online activities.
This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered
in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer
acquisition. It has been well documented that the thrill of making a purchase causes a rush1
of dopamine, resulting
in a powerful sense of achievement that leaves consumers open to buy again.
This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage
with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and
e-commerce industry. Whether the objective is to acquire
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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