Most organizations are concerned with the speed of their applications. Whether it involves an internal business application or a customer-facing shopping site, web application performance can have a huge impact on business performance. A faster-performing web application results in greater sales, better user engagement and improved productivity. The aim of accelerating these web applications is to improve the end-user experience with faster page-load times and more responsive interactivity. Read this article to learn more about the essential principles driving web application acceleration technologies today.
Published By: OpenText
Published Date: May 23, 2012
Download this report and discover:
. Positive impact of mobile web content optimization on customer engagement
. Key success factors for building mobile websites that delight customers while contributing to top-line revenue results
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion.
In this report, learn:
*Why slow page-loading sabotages your marketing
*Proven ways to improve performance
*How to boost speed across mobile devices
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty.
Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new!
Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.”
Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and
social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making
consumers considerably happier and more receptive than other online activities.
This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered
in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer
acquisition. It has been well documented that the thrill of making a purchase causes a rush1
of dopamine, resulting
in a powerful sense of achievement that leaves consumers open to buy again.
This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage
with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and
e-commerce industry. Whether the objective is to acquire
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Published By: IBM Unica
Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
Mobile is not simply another device for IT to support with a shrunken Website or a screen-scraped SAP application. Rather, mobile manifests a broader shift to new engagement systems. CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products.
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Disengaged employees present a challenge to today’s organizations. But as Chief Human Resources Officer Karen Crone explains in this 30-minute webinar, “Employee engagement is not magic.” Learn about the basics of employee engagement and how to drive higher engagement and productivity at your organization with her five recommended best practices.
"Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. View this webinar and see how you can:
* Manage your wellness program by defining your workforce according to personas
* Motivate each employee based on fitness goals - regardless of their generation
* Increase engagement with targeted communication and attractive incentives
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0. Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more. Understanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why; listen to this free podcast now.
This new white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
Check out this iCIMS webcast to understand firsthand how to track your recruitment efforts, improve hiring manager engagement, and counteract traditional HR painpoints. Become your company's HR Hero and turn HR into a profit center by knowing and tracking key metrics for long-term ROI.
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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