While threat prevention continues to improve with the use of advanced techniques, adversaries are outpacing these advances requiring security teams to implement threat detection and response programs. Security teams are often addressing the process haphazardly, using disconnected point tools and manual processes that consume too many analysts and result in slow mean-time to detection and response. While EDR has enabled security teams to take important steps forward for detection and response, ultimately it can only look at the endpoints which limits the scope of threats that can be detected and if something is detected, limits the view of who and what is affected and thus, how best to respond. ESG therefore recommends looking beyond the endpoint and utilizing natively integrated security solutions across more than just one vector to improve detection and response times. The more data you can knit together, the more effective you can be to uncover the security incidents most dangerous to your organization.
Watch this webinar to learn about the value of XDR: connecting detection and response across multiple security layers. Dave Gruber, senior analyst at ESG, shares recent research and his views on the evolution of threat detection and response; making the case for expanding the capabilities and expectations of detection and response solutions. Wendy Moore, VP of Product Marketing, discusses Trend Micro’s own XDR strategy and the unique value that Trend Micro can bring to detection, investigation and response.
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
In this Argyle Executive Forum webinar replay, leading HR executives across industries provide expert insight and recommendations for building an analytics strategy and putting a data foundation in place.
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Published By: Websense
Published Date: Jan 25, 2013
Increasing one's awareness of today's mobile security risks and understanding the options for solutions are two key steps in preparing for best security practices. In addition, this article discusses mobile security solutions and much more.
One of the value propositions of an Internet of Things (IoT) strategy is the ability to provide insight that was previously invisible to the business. But before a business can develop a strategy for IoT, it needs a platform that meets the foundational principles of an IoT solution. Amazon Web Services (AWS) believes in some basic freedoms that are driving organizational and economic benefits of the cloud into businesses. These freedoms are why more than a million customers already use the AWS platform to support virtually any cloud workload. These freedoms are also why AWS is proving itself as the primary catalyst to any Internet of Things strategy across commercial, consumer, and industrial solutions.
This paper outlines core tenets that should be considered when developing an IoT strategy, the benefits of AWS in that strategy and how the AWS cloud platform can be the critical component supporting those core tenets.
There is no question that security attacks targeting your organization will continue to grow and evolve. The question is, how can you respond to malware and other risks without unnecessarily constraining your workforce? How can you get beyond the fear and anxiety that leads to excessive prohibition, prevention, blocking, and excluding – so that you can use security technology to both protect and empower people?
The answer is with a multi-layered defense – one that uses advanced security technologies and sophisticated operational practices in combination to cover the full spectrum of threat vectors. This solution brief explores the growing importance of multi-layered defense in today’s fast-changing web environment, and key considerations in implementing an effective multi-layered defense strategy.
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.
Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
Published By: Prophix
Published Date: Jun 03, 2016
Prophix and IMA hosted a webcast, titled “Overcoming Barriers to Implement CPM Methods”, featuring subject matter expert Gary Cokins, the CEO, at Analytics-Based Performance Management. The adoption rate of business analytics and corporate performance management (CPM) methods has been slowed by various barriers. Gary Cokins outlines the causes of this lag, as well as lessons learned about how to overcome obstacles, and obtain buy-in to manage and improve performance. He describes techniques such as strategy maps, balanced scorecards with key performance indicators (KPIs), channel and customer profitability reporting, and driver-based budgeting that can prevent failure when implementing CPM methods.
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want.
Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn:
- Key trends in consumer online shopping behavior
- How to develop a successful digital experience technology strategy and roadmap
- The essential components of a modern digital experience platform
- How to achieve quick-wins and long term investments simultaneously
You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit.
By attending this presentation colocation providers will:
• Hear how investors are assessing colocation providers
• Understand different types of investor strategy and positioning
• Explore actual case studies –success stories as well as examples where investors walked away
• Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
In this on-demand webinar, you will hear about the results of a Forrester Consulting study with 432 IT practitioners that shows why capacity management is essential to your cloud transformation strategy and provides guidance on how you can get started.
APIs are an emerging technology for integrating applications using web technology. This approach is exploding in popularity because it builds on well-understood techniques and leverages some existing infrastructure.
But it is a mistake to think we can secure APIs using the same methods and technology that we used to secure the conventional, browser-centric web. While it is true that APIs share many of the same threats that plague the web, they are fundamentally differently and have an entirely unique risk profile that you need to manage.
This eBooklet provides an overview of these new risks, and offers five simple solutions to counter the common threats. By adopting a secure API architecture from the beginning, organizations can pursue an API strategy more safely and securely — and reap the benefits of agile integration promised by this exciting new technology.
Maintain visibility and control, regardless of device or OS. The consumerisation of enterprise information technology is one of the most significant security concerns today. Gartner's Analyst Ken Delaney explains the impact of consumerisation on enterprise IT.
Answers to Your Mobile Device Data Protection Questions. The IT landscape is changing quickly, Get expert advice on developing a strategy and learn how your organization can manage security on employee-owned mobile devices.
Are you considering Office 365 because it is what your users are used to? Do you think a move to Google Apps for Business is too big of a change for your users?
Watch this webinar featuring Derik VanVleet, Director of Cloud Strategy of Cloud Sherpas to see why moving to Office 365 is actually more disruptive to your users.
Published By: Veracode
Published Date: Oct 26, 2016
Web and mobile applications are now top attack vectors for cyber attackers, accounting for more than a third of data breaches. As a result, securing the application layer has now become a high priority for enterprises. Enterprise application security testing solutions for Web, native, cloud and mobile applications are key to this strategy.
In the latest Gartner 2015 Magic Quadrant for Application Security Testing, Veracode has been positioned as a Leader for the third year in a row based on our completeness of vision and ability to execute in the AST market.
Download the report for more on why Veracode's automated cloud-based service is in Gartner's “Leaders” quadrant.
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
Web 2.0 allowed businesses to increase the speed and efficiency of their web sites. Unfortunately, they also limited businesses’ ability to track user activity to the extent HTML allowed. Download Four Ways to Modernize your Application Performance Monitoring Strategy for Web 2.0 and AJAX today.
Published By: Teradata
Published Date: May 02, 2017
As companies consider incorporating enterprise-level cloud services offered by Amazon Web Services, Microsoft Azure, Teradata, and others, many challenges arise related to data security, integration into existing data architecture, and analytics activities themselves.
Download this article to understand these and other considerations for evaluating and adopting a cloud strategy for your enterprise, and what it means for analytics.
In a new video, security analyst Rich Mogull discusses mobile data protection topics and addresses many issues, including, the latest trends in mobile security, mobile device management, and mobile data protection.
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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