Always-on Connections for Store Networks and Powering Intelligent Systems
In the fast-paced world of retail, network reliability is everythingóbut so are security, agility, and cost-effectiveness. Retailers want it all, and they depend on their IT administrators to balance these needs. Whether itís ensuring an always-on connection for store networks, powering intelligent systems aimed at swaying buyer behavior, or transmitting real-time analytics to inform marketing and inventory decisions, the bedrock of successful retailing is a network that can support the growing list of mission-critical applications dependent on secure Internet connectivity.
In the past, finding a solution to balance these demands has been difficult at best. Less expensive wired options like DSL mean hours of downtime each month. Alternatives like T1 connections deliver more uptime but carry a price tag that usually puts large-scale distributed deployments out of reach.
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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