For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Have you tried voice broadcasting? Itís an automated phone call thatís an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a businessís existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications.
Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldnít be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering.
In every aspect of life, itís smart to plan for unexpected events. Thatís especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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