• Our survey of companies that currently offer, or
plan to launch, so-called “direct to consumer,” or
over-the-top (OTT), video services in the market
suggests that the industry is maturing. Though
51 percent of those surveyed view their video
service as a money-making venture, 49 percent
see it as providing some other primary benefit to
the company. Not only are the types of OTT video
services offered to consumers becoming more
diverse, but the marketing and distribution are also
improving such that target audiences are more
likely to find new services intended for them
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
Published By: Spredfast
Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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