Published By: Oracle OMC
Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, itís most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while
simultaneously collecting behavioral data and triggering corresponding actions.
Published By: Dotmailer
Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth.
Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumerís coffee table. Brands now cater for empowered customers, and as such, itís become tougher for marketers to know where to allocate their budget and how to keep their message consistent.
This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
Sometimes email is the forgotten marketing channel. Itís not as new or topical as social or mobile, but itís as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it.
Weíve produced a marketerís guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Published By: OneSource
Published Date: Jan 29, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing.
This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more.
Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers:
•Logging into your list
•Managing your members
•Checking the results of your campaigns
•And much more.
This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right.
"Email Marketing with Net Atlantic" presented by Gregg Hanson
Date: Every Wednesday
Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform.
To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things donít happen overnight, especially if your current email program is a tad out of shape.
So how do you get your current email program to ďfeel the burnĒ and transform into the polished, strong performer you want it to be?
This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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