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touch point methodology

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Published By: Oracle     Published Date: Dec 13, 2011
One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders.
Tags : 
best practices, customer, crm, contact center, face-to-face, performance indicators
    
Oracle
Published By: Oracle     Published Date: Apr 05, 2013
One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. By tracking the interplay between these, you can more easily identify meaningful key performance indicators.
Tags : 
contact center, oracle, call center, touch point methodology, face to face, contact center agents
    
Oracle
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