As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
Published By: Avalara
Published Date: Jan 28, 2014
While sales tax compliance is no laughing matter, the following list of what to do to increase sales tax audit risk hopefully demonstrates the right approach to ensuring real compliance. Here are 8 (tongue-in-cheek) surefire ways to increase your company’s sales tax audit risk.
Download this White Paper for more information.
Published By: Unitrends
Published Date: May 18, 2010
This tongue in cheek white paper explores data loss from a contrarian point of view - exploring the top 7 shortcuts you can take to ensure that you lose your data. And since a fundamental responsibility of any information technology professional, as well as any C-level executive, is to ensure that the data upon which any company is created is protected - scrupulously following these shortcuts should also ensure that you lose not only your data but your job as well.
This White Paper discusses how intelligence agency management can apply machine translation as a much-needed support tool that can make linguists and intelligence analysts more effective in producing meaningful and actionable results.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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