When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.
Read the guide to learn:
• How to bring your data sources together into a unified view of the customer
• How to move beyond basic demographic attributes to behavior attributes
• How to use look-alike modeling to improve customer targeting and acquisition
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?
In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape.
You’ll learn plays for activating declared data for:
Qualified lead generation
1-to-1 email personalization
Custom audiences and personalized retargeting
Audience building and profiling
In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others:
• New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry
• Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike
• Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation
Read this whitepaper to learn how you can overcome these and other disruptions.
Published By: Silverpop
Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
Measurable performance is a key factor when selecting an Application Delivery Controller(ADC) solution for modern data centers. In this report, Tolly evaluates the performance of several Citrix NetScaler ADC models vs. that of comparable products. Learn how NetScaler fared and provided up to 480% the performance of F5.
Today’s enterprises face new requirements for their datacenter
and cloud architectures, from keeping pace cost-effectively with
fast-growing traffic to ensuring optimal application
performance no matter how quickly business needs or the
enterprise environment evolve. At the same time, IT must reduce
costs and datacenter sprawl, ensure security and uptime, and
prepare for a new generation of cloud computing initiatives.
While many Application Delivery Controller (ADC) solutions
promise to meet demanding customer needs, the reality often
falls short. Taking a closer look at the available options and how
they measure up against the criteria that matter most, it
becomes clear that NetScaler beats the competition—providing
better performance and scalability than F5 Networks, Inc.
For the first time in several years, there has been a sharp increase in denial of service (DOS) attacks. In the past, these attacks have been directed at the networks of large companies. Now we are seeing the emergence of attacks targeting smaller companies and higher layers in the computing stack. Intruders are using low-bandwidth attacks disguised as legitimate transactions to bypass firewalls and basic intrusion prevention measures. Organizations need a better way to combat and prevent these attacks, and the right ADC can provide the solution. Learn how Citrix NetScaler can help protect against DOS attacks in the report, Citrix NetScaler: A Powerful Defense Against DOS Attacks (link).
Published By: Bluekai
Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
Published By: TruSignal
Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide!
The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe.
Key topics that you’ll read more about in this year’s report:
• Optimising customer experience and delivering personalised experiences in real time.
• Using data better for smarter audience segmentation and targeting.
• Be wary of walled gardens. Control and own the data, and always be compliant.
• Automation is the future. Understand the benefits, learn how to use it.
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
Published By: Monetate
Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate.
In the report you’ll learn:
• Three core capabilities Forrester considers requirements for savvy optimization.
• EOP evaluation strategies you can use to evaluate your current vendor (or select a new one)
• Criteria that Forrester used to determine Monetate as a “Strong Performer”
"Ransomware is one of the biggest nightmares facing IT today. Hackers are targeting organizations of all kinds with malware designed to encrypt crucial data—and hold it hostage until payment is made. This white paper reveals four highly effective measures for reducing your exposure to ransomware and keeping your apps and data accessible to authorized users—not hackers and their clients.
Download this white paper to learn how to:
- Shield users of web apps from infection and keep sensitive data off the endpoint
- Prevent email-born ransomware from compromising the endpoint
- Protect mobile devices against attack
- Ensure the rapid recovery of ransomware-encrypted data"
Published By: Darktrace
Published Date: Apr 02, 2019
As organizations increasingly rely on cloud services and SaaS applications to streamline business practices, the familiar paradigm of the network perimeter has dissolved, leaving a porous and ever-changing digital estate in its wake. While the benefits of cloud computing will ensure that migrations continue apace, the unique security challenges presented by the cloud will not only require a more agile mindset, but also self-learning technologies that can move at the speed of cloud deployments and spot subtle deviations indicative of a threat, while providing complete, real-time visibility across the digital business. Darktrace’s world leadership in the field of artificial intelligence for cyber security makes it the most effective and proven solution to detect unprecedented threats and anomalous cyber-incidents in the cloud. Whether faced with an insider threat, an attacker targeting sensitive data in test containers, or a significant misconfiguration that could be exploited in the fut
Let’s face it, everybody’s on social media these days.
Providing excellent targeting opportunities, social
media channels are great channels for advertising
jobs. Most of us are present on at least one social
media channel, which makes them great places
to search and find information about prospective
candidates. Long story short, social recruiting is about
leveraging social platforms in recruiting.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW