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Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
    
Location3
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
Building on the popular Threat of the Month series, Cisco researchers looked at notable 2018 cybersecurity incidents with a fresh perspective: what do they reveal about future adversary tactics? With this lens, they chose threats that best embody what defenders should expect in the year ahead. The report contains in-depth analysis, best practices, and trends to watch.
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Cisco Umbrella EMEA
Published By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
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latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
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latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
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latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
Tags : 
latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
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latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
    
Symantec
Published By: F5 Networks Inc     Published Date: Aug 16, 2018
As the threat landscape evolves, so must our security controls and countermeasures. Recent research from F5 Labs revealed that applications are the initial targets in the majority of breaches, suggesting that any app can be an attack vector. Cybercriminals are moving their tactics further up the stack using sophisticated application-layer exploits, as well as an emerging wave of automated, bot, and IoTbased threats that are quite capable of evading simple signature or reputation-based detection. Yet, the majority of WAFs on the market today have remained largely unchanged, leaving the applayer exposed, unable to proactively monitor and protect against evolving attack vectors.
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threats, applications, cybercriminals
    
F5 Networks Inc
Published By: F5 Networks Inc     Published Date: Sep 14, 2018
As the threat landscape evolves, so must our security controls and countermeasures. Recent research from F5 Labs revealed that applications are the initial targets in the majority of breaches, suggesting that any app can be an attack vector. Cybercriminals are moving their tactics further up the stack using sophisticated application-layer exploits, as well as an emerging wave of automated, bot, and IoTbased threats that are quite capable of evading simple signature or reputation-based detection. Yet, the majority of WAFs on the market today have remained largely unchanged, leaving the applayer exposed, unable to proactively monitor and protect against evolving attack vectors.
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F5 Networks Inc
Published By: Sprinklr     Published Date: Jan 05, 2018
Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics.
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social advertising, social advertising techniques, social, advertising, marketing, advertising strategies, social media, tactics
    
Sprinklr
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
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latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
    
Symantec
Published By: Avaya     Published Date: Jan 15, 2014
Be guided on what the best practices are, offering strategies, actionable tactics, and examples of enterprises on the cutting edge so your organization won't have an overabundance of options when working with partners and customers.
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avaya, collaboration, effective enterprise, effective collaboration, new culture, broadcasting center, organizational roles, customer experience
    
Avaya
Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends
    
Brightcove
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
    
Forrester
Published By: BillingPlatform     Published Date: Apr 18, 2019
Digital transformation, typically associated with front-office changes like sales and marketing, has begun to revolutionize billing practices for forward-leaning enterprises. This infographic highlights the importance of evolving your billing for the digital economy. Discover the 4 survival tactics offered by cloud-based billing platforms.
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BillingPlatform
Published By: CrowdStrike     Published Date: Aug 01, 2017
Download this white paper to learn:?The detailed anatomy of a fileless intrusion, including the initial compromise, gaining command and control, escalating privileges and establishing persistence?How fileless attacks exploit trusted systems —the types of processes compromised, the specific exploit tactics used to gain a foothold, and more?Why traditional technologies fail to protect against fileless attacks and what you can do to better defend your organization against them
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CrowdStrike
Published By: CrowdStrike     Published Date: Aug 01, 2017
Learn the inner workings of ransomware and how companies are fighting back. Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs.Download this whitepaper to learn:?The evolution of Ransomware and why businesses can’t afford to ignore it?How perpetrators tactics and targets are evolving to maximize profits?Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: Symantec     Published Date: Dec 13, 2017
By 2021, cyber attacks are expected to cause $6 trillion in damages worldwide. To combat, spending is predicted to hit $1 trillion between 2017 and 2021. Attackers benefit from an infinite amount of time and tactics at their disposal, as they work to get around the typical static network and endpoint defenses organizations put in place. Deception can complement endpoint and network defenses, adding dynamic security mechanisms that can be customized for every environment to take the attacker’s advantage away. While endpoint and network security protects you from being compromised, deception mitigates the effects of a compromise by detecting it early and identifying the attacker intent which helps coordinate a faster and better response. Read this white paper to find out more.
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deception, endpoint, network, security, protection, breach, attack, symantec
    
Symantec
Published By: Symantec     Published Date: Dec 13, 2017
Security teams face sophisticated attacks that ‘hide in plain sight’ and often dwell in customer environments as long as 190 days1. And attackers increasingly employ stealthy techniques to move freely within a customer environment like using stolen credentials to masquerade as legitimate users. There has been a marginal decline in zero-day discoveries and an increase in ‘living off the land’ tactics that don’t rely on the traditional combination of vulnerabilities followed by malware. These tactics are more difficult to detect since they make use of legitimate tools.
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security, software, detection, network
    
Symantec
Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM
Published By: IBM     Published Date: Aug 23, 2018
IBM Planning Analytics Local is the on-premises version of the planning solution built on the powerful, in-memory OLAP engine of IBM TM1. It automates your planning, budgeting and forecasting, and helps you link operational tactics with financial plans.
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IBM
Published By: IBM     Published Date: Jul 16, 2018
IBM Planning Analytics, powered by IBM TM1, is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a revenue plan. You’ll play the role of a financial planner and learn how to: • Create a revenue plan in IBM Planning Analytics Workspace • Adjust the plan by increasing sales by 20% through an online channel • Review the impact of your changes on net profit
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IBM
Published By: Group M_IBM Q3'19     Published Date: Jul 19, 2019
Hear the highlights from industry leaders presented their experience in digital transformation at Reinventing Financial Services 2019. Hearing from executives leading IT, operations, and lines of business from companies such as USAA, Bank of America, HSBC, Prudential, and many others in this session, we’ll cover the strategies and tactics for building the platforms necessary for reinventing customer experience, empowering employees and creating te
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Group M_IBM Q3'19
Published By: Epicor     Published Date: Apr 01, 2009
This white paper presents how to use technology systems to help your business promote corporate social responsibility.
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corporate social responsibility, enterprise applications, enterprise resource planning, epicor, corporate responsibility, green it, csr, globalization
    
Epicor
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