Published By: ReadyTalk
Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Published By: ReadyTalk
Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time.
Webinars should be a part of your lead generation strategy.
They provide a higher return on your marketing investment.
In 2018, BlackBerry Cylance observed many trends in the threat landscape, such as a decline in overall ransomware attacks, an increase in malicious coinminers, and a marked evolution of popular threats like Emotet. Additionally, overall malware attacks rose by 10% as attackers continue to hone their tools, skills, and tactics to threaten Windows, macOS, and Internet of Things (IoT) platforms.
Read the BlackBerry Cylance 2019 Threat Report to understand these trends in greater depth, and to learn our recommendations to improve your security strategies.
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
Today’s cyber-attacks have changed in sophistication, in focus, and in their potential impact on your business. This eBook will outline the tactics today’s advanced attackers are using to break into your organization and why you require a defense-in-depth cyber security program that incorporates automatic detection and incident response.
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end.
Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Published By: Campaigner
Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
Published By: Symantec
Published Date: Jul 11, 2017
In the fast moving web environment, where hackers frequently
change their tactics, a defense-in-depth strategy of deploying the
ProxySG in conjunction with an NGFW is essential for providing
optimal protection. The ProxySG is engineered to withstand
evasion techniques, making it a perfect complement to your NGFW. Its leading web-proxy technology identifies and blocks malicious web content, and its open architecture allows integration with best-of-breed products for an enhanced security posture.
These top 10 advantages represent just a few of the reasons why
SWG and NGFW technologies are complementary in nature and
why enterprises should implement them together for a layered
defense against advanced attacks and targeted threats.
The primary approaches used to fight advanced threats over the past several years simply aren’t effective. Traditional methods such as user education, vulnerability patching, and malware detection have failed to protect enterprises against the current threat landscape. Attackers continuously develop sophisticated tactics and evasion techniques to bypass the latest protection methods, requiring the security industry to find a different approach to malware protection.
Trusteer has pioneered a new cybercrime prevention approach that provides unparalleled protection against spear-phishing, drive-by downloads and advanced, information-stealing malware.
This whitepaper utilizes end-user interviews to better understand their DDoS defense plans, where they discovered a clear knowledge gap around the Denial of Service attacks in use and the defenses needed to maintain availability. The paper provides detail on the attacks in use, suggests realistic defensive architectures and tactics and explains the basic process required to have a chance of defending against a DDoS attack.
Published By: WebiMax
Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user.
Interactive online webinars have emerged as the gold standard in B2B marketing.
This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience.
If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started.
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
With your manufacturing operations already running close to capacity, the traditional ways of gaining new capacity is to make large capital investments, or to outsource some of the new manufacturing demand. These are challenging tactics as getting new resources in line will take time and there is no guarantee that the numbers will continue to climb. You do, however, have a third option available to you.
Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications.
Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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London EC2A 4HW