Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
A new survey of legal professionals reveals that 90% of in-house counsel believes their companies are largely unprepared for legal discovery. Get full survey results and best-practice recommendations to uncover where potential gaps exist. Identify the biggest opportunities to proactively prepare for discovery requests and improve outcomes by utilizing an outsourcing strategy.
This whitepaper illuminates how the Oracle Database Appliance, based on Intel® Xeon® processors, overcomes the obstacles companies face in deploying and managing database services that support their mission-critical applications.
This paper is broken into two main sections: a presentation and analysis of the survey results, and a discussion of why organizations must be able to manage, and administer Active Directory environments securely and successfully.
The State of Customer Data Integration 2013 survey report is based on over 900 responses ranging from independent business and IT leaders to Scribe's data integration channel partners. Overall results reveal that today's businesses are still on the journey to connect their core business systems and deliver customer data to their users across the business. Customer data should be free-flowing across all business touch points to enable companies to run faster, do more, and at lower cost.
Service virtualization enables development and test teams to simulate and model the dependencies of unavailable or limited services and data.
Voke conducted a survey of 505 participants from technology and non-technology companies to explore their use of service virtualization and its results. Organizations using service virtualization experienced fewer defects, reduced software cycles, and increased customer satisfaction.
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Forbes Insights surveyed senior executives at leading US companies to learn how language abilities impact individual and organizational success. The results indicate that corporate leaders see multilingual employees and language-training programs as critical ingredients to success in the global economy.
Proving the value of language training to business can be challenging so we decided to take the guesswork out of it. We surveyed 56,000 of our business product users to gain key insights into how language training has changed their businesses. This infographic shares the key results to help human resource, learning and development, and business line leaders better understand how language impacts business.
Published By: 8x8 Inc.
Published Date: Feb 13, 2017
The migration of contact centers from on-premises to the cloud is well underway and dramatically changing how companies deliver customer experience. That’s the conclusion of this 2016 survey by 8x8 and the Contact Center Network Group (CCNG) of 154 contact center professionals in the U.S. and UK. The November 2016 survey results uncover a range of trends and opportunities that highlight the importance of analytics, the increase in remote working, and the integration of more non-voice channels into the contact center.
Download this complimentary report to learn:
Major business drivers that are leading contact centers to cloud
Surprising top method for measuring and improving agent performance
Concerns and obstacles around moving to the cloud
Increased prevalence of remote working and key challenges reported
The most popular non-voice channels contact center managers would like to incorporate
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Published By: Skillsoft
Published Date: Mar 27, 2015
In a leadership survey, the results reveal that respondents understand the attributes and behavioral trends that will drive success and innovation into the future, yet acknowledge that their organizations are celebrating and encouraging many behaviors and practices that created success in the last century.
Where does your organization fit in? Are you encouraging yesteryear leadership traits?
Download Actionable Leadership in the Creative Age and learn how to foster the right leadership traits within your organization.
Published By: Jobvite
Published Date: Oct 02, 2013
Social recruiting has grown up and has seen universal adoption across industries. Anyone not leveraging social referrals is behind the curve. Download Jobvite's 6th Annual Social Recruiting Survey Results to see how your social recruiting strategy compares
While enterprises appear to be aware of advanced malware and its security challenges, the measures to defend against it need some attention and investment. This report presents survey results that gauge enterprise awareness of advanced malware and what measures are being taken to defend against it.
Published By: Varonis
Published Date: Feb 05, 2014
Varonis has conducted several surveys over the last year, and the results indicate that most organizations recognize they need to do a better job securing their own data, and a much better job securing your data. The most disturbing discovery, though, is that in large numbers they lack the fundamental controls necessary to ensure safe digital collaboration.
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn:
• The four components of the mobile maturity lifecycle
• Why mobile apps are crucial to a successful mobile strategy
• The role analytics plays in reaching mobile maturity
This Best Practices Guide shares how to successfully add mindfulness training to your current wellness program to make employees happier, more focused and more productive. It also provides insights from survey results compiled over 6 months in conversations with 56 companies, including 30 Fortune 500 brands.
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
Published By: Marketo
Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
This report represents the summary findings of our thirteenth annual survey of challenges impacting sales performance today. We identify and analyze these challenges, and examine how organizations are leveraging people, processes, technology, and knowledge to address these issues successfully. In addition, beginning in the Executive Summary and continuing throughout the report, we raise questions about troubling trends and offer a new model for overcoming the problematic issues related to the field of sales.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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