Stop us if you’ve heard this one before: The learning management system is dead. The LMS is mentioned in learning the same way that people talk about applicant tracking systems in recruiting and performance evaluation solutions in talent management. They’re the technologies people love to hate. The solutions people want to love? Many times, these are the so-called “next-generation solutions.”
This just in: HCM marketing isn’t doing itself any favors. Again. Only this time, HCM marketing messed up something that should really be a lot of fun: trade shows.
And don’t get us wrong — trade shows are very important. I mean, trade shows are a big part of the reason why The Starr Conspiracy has such brand recognition in the HCM space. (And part of why we host InfluenceHR.)
2015 and 2016 were big for HCM tech startups. Hundreds of new companies were launched and hundreds of sophomore companies received new and bigger rounds of investment from angels, venture capitalists, private equity firms, rich uncles, and poor saps. It’s a bona fide gold rush.
The true failure points for startups in the HCM tech segment are less obvious than a lack of money and poor product quality.
Download our latest Lightpaper®, “Why HCM Tech Startups Fail,” and receive a breakdown of the patterns we have witnessed time and time again that cause many startups to lose their way and end up in the junk pile.
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer.
In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
The true failure points for HCM tech startups are less obvious than poor product quality or a lack of money. View our latest Lightpaper® for a breakdown of the patterns we witness time and time again that cause many startups to end up in the junk pile.
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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