Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise.
Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications
Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
The four pillars of computing ó cloud, mobility, social, and analytics ó are driving new levels of network innovation in datacenter networks. These forces are now buffeting the datacenter along with virtualization and the Internet of Things (IoT), resulting in sweeping changes in traffic patterns that expose the limitations of traditional networks and their operational models. To become a resource rather than a bottleneck to overall datacenter performance, the network must deliver not just exceptional performance and scalability but also unprecedented automation and orchestration that can yield agility, flexibility, and service velocity. This Technology Spotlight examines these key trends and discusses the role that Cisco's Application Centric Infrastructure (ACI) plays in addressing these
ongoing challenges for enterprise IT and network managers.
Financial Services firms are moving into a new phase in the evolution of communications oversight and face challenges ranging from new and changing regulations to employee privacy. Learn how legal, compliance and IT professionals are managing compliance and e-discovery for email, Web, IM, social media, enterprise social networks, corporate issued mobile devices and the bring your own device (BYOD) trend.
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices.
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisionís Media Research Team, Cisionís State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will:
- Outline the six strategies and technologies for creating a framework for success
- Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes
- Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Make EAM part of your Green Strategy; This white paper includes recommendations for a Green-centric Organization. Find out how a comprehensive, green-oriented asset performance management solution will enable you to achieve compliance, efficiency, and consumer appeal.
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Since the advent of Facebook Places, organizations have been unable to technically link
local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also
been a challenge to create different Check-in Deals across multiple physical locations
(commonly referred to as Places). Facebook is now endeavoring to solve these pain points
through this week's "Parent-Child" and "Check-in Deals API" feature releases.
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
A new study crunches the numbers and reveals the hard-dollar impact of using Jive -- For companies considering social collaboration technology but looking for proof of hard ROI and payback, a major new study offers compelling evidence.
Take the productivity leap -- Boost output as efficient as possible, and bottom line will follow. You need engaged employees who can work together without obstacles. Learn 5 ways a collaboration platform can boost productivity for your company.
Find out how to use our Facebook Timeline best practices to help your organization build an effective social media strategy, strengthen relationships with your brand's community and see your ROI on your Facebook campaign.
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Donít look far. Your best potential social advocates are actually your own employees.
Todayís B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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