1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
In many ways, social media and restaurants go hand-in-hand – consumers enjoy social media, consumers enjoy going to restaurants. As eating is a social event, it makes sense to use a social outlet to promote or enhance another social activity. An overwhelming amount of social media posts/tweets are about the everyday activity that is called eating. People love to show what they are eating in photos and descriptions and, more importantly to restaurants, where they got it. Some go so far as to post literally everything they eat in a given day. While potentially annoying to some, it creates a vast opportunity for operators to increase their visibility.
Employee Advocacy relies on individual expertise on social media to support
companies’ and individuals’ branding needs. All of this is done through
content, accessible to all those who are part of the Employee Advocacy
How exactly do Employee Advocacy and content marketing go together?
There are four aspects that make Employee Advocacy highly relevant to
content marketing efforts.
1. Alignment around a shared content strategy
2. Measuring Results
3. Boosting contents reach and engagement
4. Trust and authenticity
By definition employee advocacy is the promotion
of a company’s messages by its employees. Today,
employee advocacy happens increasingly online,
social media being the main medium for brand
ambassadors. Employees have extensive networks of
friends, followers, and connections on social media,
and nowadays they can be reached and influenced
with a click of a button. When empowered to act as
brand ambassadors on social media, employees can
share valuable content to their networks and build their
professional brand all while increasing the company’s
reach and credibility by generating meaningful
conversations about the business.
Published By: Appcito
Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
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