Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.
Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
Published By: Genesys
Published Date: Oct 16, 2013
The existing upgrade paths from legacy PBX and ACD suppliers make it difficult for contact center executives to contemplate the future of customer service on their own terms. If your ACD-based contact center has become a road block for adding capacity or adding channels such as social media and mobile, you might want to think about making the switch to a SIP-based contact center solution.
SIP delivers two important advantages over legacy switching:
1. SIP is based on open standards, so you can choose hardware and software that is best suited for your environment.
2. SIP’s capability extends beyond voice to new media types such as mobile, social media and video.
SIP-based contact centers provide a roadmap to sophisticated features without the complexity and expense of traditional proprietary ACDs.
Learn more about how to build the next-generation customer service platform.
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes
IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery
IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you?
Get the information you need to make an informed decision in the Buyers’ Guide: Evaluating Enterprise Social Relationship Platforms.
This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms in organizations.
You rely on cloud technology more than you may realize—when you post to social media, download music, or view your bank balance online. These everyday uses are not so different from the opportunities the cloud affords your business. Cloud technology has proven to do several things very well—improve cash flow, increase business capabilities, and simplify processes across the organization—all in a platform that’s more accessible and reliable than on-premises hardware. Migrating to the cloud brings faster access to the data and processes your business needs to compete and grow in today’s marketplace. Download this white paper from Epicor Software to learn why moving to the cloud is easier than you might expect.
Published By: MarkLogic
Published Date: May 07, 2018
Learn how Life Sciences organizations can accelerate Real World Evidence by achieving faster time to insight with a metadata-driven, semantically enriched operational platform.
Real World Evidence (RWE) is today’s big data challenge in Life Sciences. Medical records, registries, consultation reports, insurance claims, pharmacy data, social media, and patient surveys all contain valuable insights that Life Sciences organizations need to ascertain and prove the safety, efficacy, and value of their drugs and medical devices.
Learn how Life Sciences organizations can accelerate RWE with a metadata-driven, semantically enriched operational platform that enables them to:
• Unify, harmonize and ensure governance of information from diverse data sources
• Transform information into evidence that proves product efficacy and safety
• Identify data patterns, connections, and relationships for faster time to insight
Published By: UNiDAYS
Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
We live in a digital world, surrounded by the most
powerful innovations in human communication since
the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day.
Understanding the power of social integration is
half the battle; finding the right tools and strategies
to help you do this easily and effectively is equally
important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Published By: Silverpop
Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
Let’s face it, everybody’s on social media these days.
Providing excellent targeting opportunities, social
media channels are great channels for advertising
jobs. Most of us are present on at least one social
media channel, which makes them great places
to search and find information about prospective
candidates. Long story short, social recruiting is about
leveraging social platforms in recruiting.
As workplaces become more and more digital,
diverse and scattered, internal communications
are facing challenges at an accelerating speed.
The emergence of digital services has brought
us new ways to communicate and measure
the success of our communications, and
the importance of social media and internal
platforms has altered the way we communicate
with each other.
In 2025, it is estimated 75 percent of the
workforce will be comprised of millennials*.
We are seeing a new, tech-savvy generation to
take over the workplaces, and ensuring internal
communications tackles the challenges of
Effective communication correlates with high
employee engagement, and companies who
invest in communications are companies who
understand the importance of an engaged
workforce. Organizations with effective change
and communication are 3.5 times more likely to
significantly outperform their peers**.
With significant changes occurring in
workplaces and trough that, in intern
Published By: Marketo
Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously.
Recent updates to many social networks' algorithms give users
a better experience—one with less promotional content and
more relevant content that they want to see. This means that, as a
marketer, you need to supplement your organic posts with paid
promotion to get your posts seen by your audience. Download this eBook to learn more!
Published By: Hubspot
Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
It has been said that you can’t manage what you can’t measure, and you must measure what really matters. New service delivery models for IT service management, such as software as a service (SaaS), as well as emerging communications channels for support that include social media, will require some changes to the way you traditionally measure the effectiveness of your services. That’s why you should reexamine your service metrics as you begin to rely more heavily on SaaS, social media, and a more services-oriented approach to IT delivery.
Published By: Marketo
Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn:
- How to create a social media marketing strategy
- How to choose what social media platforms are right for your brand
- What content you need to support your social media marketing
- How often to post on social media (and how to create an editorial calendar)
- How to measure the effectiveness of your social media campaigns
- What team and tools you need to support your social media strategy
"Can you prove social media is working?
86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward.
So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it.
What You're Getting:
*Advice on goal-driven analysis and which metrics matter
*Insight on how to tie social data to marketing investments
*An easy-to-follow, five-step process for determining ROI
*A downloadable template to make calculations easy"
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies.
Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
In this webinar, you'll learn:
*The biggest areas of opportunity for B2B social media
*The 3 types of social CMOs
*How to manage expectations and find your internal champions
*Real-world use cases and best practices from CMOs just like you
Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do.
In this on-demand webinar, you'll learn:
*How to create your ideal social media mix
*The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more
*Top performing networks based on industry demographics
*When to adopt new networks (and when to ignore)
*Where companies like yours spend time on social media (and where the missed opportunities are)."
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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