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social demand generation

Results 1 - 9 of 9Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Jun 13, 2018
In the digital era, businesses in every industry are becoming technology companies. New business models such as “product as a service” (in which traditional manufacturers and distributors are driving new revenue streams by integrating software-based services into their offerings) and new operational models, such as collaboration, social business, and mobile platforms, mean that nearly every company is deriving at least part of its revenue from cloudbased solutions. So, why are so many of these new cloud solution providers building their businesses on shaky foundations? The truth is, when your business is based in the cloud, you need more than on-demand leased compute and storage capacity. You need a cloud that is enterprise-grade, secure, and resilient. Equally important—and overlooked by too many cloud solution providers—you need a cloud platform that is able to grow your business into the future, supporting next-generation functionality like Artificial Intelligence (AI). No matter wh
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IBM
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
As more and more of today’s empowered customers embrace it as both a communication platform and as a source of reliable information, demand generation professionals cannot afford to ignore it.
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generating leads, demand generation, information management, content management, social media
    
Oracle Oracle Marketing Cloud
Published By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
    
Sprinklr
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.
Published By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media
    
Optify
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
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video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion
    
Brainshark
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 16, 2015
This guide reveals how to become proficient in a key marketing topic—in this case, social demand generation—with a minimal investment in time.
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social demand generation, digital marketing, marketing trends
    
Oracle Oracle Marketing Cloud
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