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semphonic

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Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
Tags : 
microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic
Published By: iPerceptions Inc.     Published Date: Nov 16, 2010
A joint white paper by Semphonic and iPerceptions about Behavioural Data and Online Survey Research
Tags : 
web analytics, behavioural integration, survey, research, data
    
iPerceptions Inc.
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