Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
 

segment customers

Results 1 - 25 of 35Sort Results By: Published Date | Title | Company Name
Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
Tags : 
    
TIBCO Software
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
Tags : 
    
The Economist Group
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
Tags : 
collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
    
Collaborative Consulting
Published By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : 
personalization, customer retention, customer loyalty, digital marketers
    
Monetate
Published By: Cisco     Published Date: Jan 02, 2018
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco TrustSec software-defined segmentation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco on their organizations. To better understand the benefits, costs, and risks associated with TrustSec, Forrester interviewed four customers that had deployed TrustSec. The TrustSec software-defined segmentation solution simplifies the provisioning and management of highly secure access to network services and applications. Unlike access control mechanisms that work on network topology, TrustSec policies use logical grouping. Highly secure access is consistently maintained even as resources are moved in mobile and virtualized networks. A more detailed description of TrustSec is available on the Cisco TrustSec Overview page in this document.
Tags : 
    
Cisco
Published By: Schneider Electric     Published Date: Jan 26, 2018
The first event in the Partnering with Certainy Webinar Series, "Customer Demands at the Edge." Trends like IoT are driving customer experience expectations in a way that demands resiliency in local edge environments. As a result, we’re seeing a rise of edge computing (compute power coming out of the cloud and into the access layer). Customer demands manifest themselves differently based on things like company size and segment. For example, a retail customer’s business imperatives might look different from a doctor’s office. But one thing remains constant: A standardized, redundant, and repeatable physical infrastructure can protect the availability of these now-critical access-layer IT assets. APC by Schneider Electric has: The solutions you need to deliver a standardized, redundant, & repeatable infrastructure to your customers The tools you need to configure them, The alliances & certifications you trust & rely on, The program to make it profitable. Fill out your information and click "Register" to watch the kick off our Partnering with Certainty Webinar Series, “Customer Demands at the Edge: Always On, Always Connected.” This webinar originally aired on October 5th, 2017.
Tags : 
    
Schneider Electric
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Tags : 
    
Oracle
Published By: Datastax     Published Date: Nov 07, 2017
Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request-response manner, rather than being instantly responsive. Being responsive means adjusting to each additional interaction and observed behavior, and making every action, every click, every scroll, every email, every second spent on your app part of a larger conversation. You need to have the systems in place that can effectively engage a customer in that conversation and not just analyze it with historical data or after the fact.
Tags : 
    
Datastax
Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Tags : 
    
Oracle
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
Tags : 
    
Qualtrics
Published By: Visual Factories     Published Date: Mar 15, 2019
Manufacturers are looking for ways to optimize their factory floor and machinery processes to reach their full production potential. Whether it is because of equipment issues or the personnel running the machines, the average OEE machine is running at 60%. With Visual Factories’ plug-and-play cloud-based solution, factory management get enhanced visibility into their manufacturing processes, helping to identify operational inefficiencies and to increase their OEE. Real-time reports for middle management deliver root cause analysis that will increase machine efficiency. Top management use the business insights for maximizing profits and reducing costs. The solution is quick and easy to install and can be set up by on-site maintenance staff. Visual Factories' solution is compatible with any type of production machine in any market segment and has been deployed at metal working and medical tooling plants in the aerospace, automotive and medical industries around the world. Customers incl
Tags : 
    
Visual Factories
Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
Tags : 
    
Adobe
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Tags : 
brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : 
marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
Tags : 
data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions
    
Merkle
Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies: • Recognize visitors and customers across devices to deliver connected experiences. • Optimize bookings funnels to raise bookings conversion rates and revenues. • Segment customers to deliver truly customized content. • Decrease the customers time to purchase by serving the right trip, excursion or reservation.
Tags : 
    
Monetate
Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Tags : 
crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics
    
iKnowtion
Published By: Polycom     Published Date: Jul 24, 2014
Consumers anoint—and abandon—providers with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization. The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver. What’s key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
Tags : 
polycom, digital, connectivity, manufacturing, marketing, customization
    
Polycom
Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
Tags : 
    
The Economist Group
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Tags : 
predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer
    
IBM
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
Tags : 
    
Microsoft Azure
Published By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Tags : 
neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.
Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
Tags : 
ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
Tags : 
ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
    
IBM
Previous   1 2    Next    
Search      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.