Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Published By: Red Hat
Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods
of volatility have been driven by a combination of technological change and capital expansion.1
There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie
streaming service like Netflix also launches a community around the software it created to run
its services, or an online retailer like Amazon also innovates with public cloud management.
Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its
existing knowledge, and to incorporate new ideas.
At a strategic level, today’s software is expected to deliver on a multitude of new and different
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
Be ready for the future today, with Sage Business Cloud Enterprise Management
To manage this growing technology and business complexity, modern ERP is a must for distributors.
It’s needed due to:
• A need for multiple sales channels, both offline and digital
• Ever-growing product portfolios, including offerings that may be customized, complex or bundled
• The addition of value-added services, which could include assembly and labelling
• Pricing, rebates and the addition of incentives that could drive profitability
• Calculation and demand complexity, which increases the need for customer segmentation
Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, to examine the pressures they face in providing timely, accurate cash reporting and cash forecasting to business decision makers across the enterprise. This report is based on 371 survey responses from CFOs, treasurers, and other senior finance and treasury executives at companies with more than $250 million in annual revenues, representing a broad range of company segments.
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, seeking to better understand how finance leaders aspire to support business decision makers in the pursuit of value creation—and how leading-edge financial planning and business analysis capabilities factor into those aspirations. This report is based on 335 survey responses from senior finance executives at companies with more than US$500 million in annual revenues, representing a broad range of company segments.
There is a familiar refrain among CEOs today, perhaps best captured by the CEO of a major global financial institution who said, "We are no longer a bank, but a technology company in the financial services industry." IDC has accumulated dozens of similar quotes from executives across all industry segments. Digital transformation is at the heart of business strategies.
The digital transformation (DX) of industries is well under way — a transformation that is enabled by the Internet of Things (IoT). The IoT allows organizations to reinvent existing industry processes, augment how they engage with their customers, and accelerate the speed at which they deliver their products and services. This white paper looks at how these digital strategies facilitated by the IoT are reshaping those industry segments that are both asset rich and focused on services rather than products. The paper then explores IoT scenarios that hold great promise and how companies are approaching investment to optimize business outcomes.
With enhanced regulatory pressure, banks must continuously evaluate their risks. To meet these demands, the AML industry has turned to analytical/statistical methodologies to reduce false-positive alerts, increase monitoring coverage and reduce the rapidly escalating financial cost of maintaining their AML programs. An effective AML transaction monitoring strategy includes segmenting the customer base by analyzing customer activity and risk characteristics in order to monitor them more effectively. This paper explains how to blend both quantitative and qualitative methods to tune scenarios to identify the activity that poses the most risk to the bank.
Enhanced regulatory pressure requires continuous evaluation of your bank’s risks. To meet these demands, the AML industry has turned to analytical/statistical methodologies to:
• Improve monitoring programs.
• Reduce false-positive alerts.
• Increase monitoring coverage.
• Reduce the rapidly escalating financial cost of maintaining AML programs.
The first event in the Partnering with Certainy Webinar Series, "Customer Demands at the Edge."
Trends like IoT are driving customer experience expectations in a way that demands resiliency in local edge environments. As a result, we’re seeing a rise of edge computing (compute power coming out of the cloud and into the access layer). Customer demands manifest themselves differently based on things like company size and segment. For example, a retail customer’s business imperatives might look different from a doctor’s office. But one thing remains constant: A standardized, redundant, and repeatable physical infrastructure can protect the availability of these now-critical access-layer IT assets.
APC by Schneider Electric has:
The solutions you need to deliver a standardized, redundant, & repeatable infrastructure to your customers
The tools you need to configure them,
The alliances & certifications you trust & rely on,
The program to make it profitable.
Fill out your information and click "Register" to watch the kick off our Partnering with Certainty Webinar Series, “Customer Demands at the Edge: Always On, Always Connected.” This webinar originally aired on October 5th, 2017.
Published By: Silverpop
Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
Published By: SimpliVity
Published Date: Jan 07, 2016
There’s no denying that hyperconverged infrastructure is hot right now, promising to dramatically shift the way infrastructure is procured, deployed and managed. But questions remain. Is it actually addressing the real-world concerns faced by real-world customers? What are the catalysts driving organizations to evaluate hyperconvergence and are they finding that the results match the hype when they actually do deploy?
Get the fast facts from this SimpliVity eBook based on research from ActualTech Media, segmented and re-analyzed just for EMEA.
Published By: SmartFocus
Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
Published By: SmartFocus
Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
Published By: SmartFocus
Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital.
De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
With the cost of manufacturing in China escalating, companies are increasingly looking to Southeast Asia for an alternative to meet their outsource manufacturing needs. Emerging as the leading alternative to China, Vietnam is now a destination choice for outsource manufacturing due to the unique financial advantages it can provide companies, including those in high-tech segments such as medical and commercial aerospace. In addition to lowering total costs, Vietnam offers companies a larger labor force, strong IP protection, and reliable quality in the manufacturing process, among other benefits. Moving their contract manufacturing to Vietnam can provide companies an excellent foundation for long-term profits and sustained growth.
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017
Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017
Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.”
As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics.
Download this report to learn:
2017 rankings of performance analysis software vendors, overall and subsegments
How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains
Published By: Sportgenic
Published Date: Jul 24, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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