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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Red Hat     Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods of volatility have been driven by a combination of technological change and capital expansion.1 There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie streaming service like Netflix also launches a community around the software it created to run its services, or an online retailer like Amazon also innovates with public cloud management. Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its existing knowledge, and to incorporate new ideas. At a strategic level, today’s software is expected to deliver on a multitude of new and different
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Red Hat
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs
    
Return Path
Published By: RingCentral     Published Date: Mar 21, 2014
This IDC white paper examines cloud-based communications as a service and defines and explores the emerging iCaaS segment. It also discusses the benefits of implementing a cloud-based iCaaS solution.
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ringcentral, phone system, business phone, mobile phone, business transition, phone provider, cloud based phone, changing attitudes
    
RingCentral
Published By: Sage Software     Published Date: Oct 23, 2018
Be ready for the future today, with Sage Business Cloud Enterprise Management To manage this growing technology and business complexity, modern ERP is a must for distributors. It’s needed due to: • A need for multiple sales channels, both offline and digital • Ever-growing product portfolios, including offerings that may be customized, complex or bundled • The addition of value-added services, which could include assembly and labelling • Pricing, rebates and the addition of incentives that could drive profitability • Calculation and demand complexity, which increases the need for customer segmentation Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
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bms, enterprise accounting, enterprise intelligence
    
Sage Software
Published By: SAP     Published Date: Apr 14, 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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customer experience management, bloomberg businessweek, bbrs, relationship management, customer segmentation, customer retention
    
SAP
Published By: SAP     Published Date: Dec 04, 2015
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, to examine the pressures they face in providing timely, accurate cash reporting and cash forecasting to business decision makers across the enterprise. This report is based on 371 survey responses from CFOs, treasurers, and other senior finance and treasury executives at companies with more than $250 million in annual revenues, representing a broad range of company segments.
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cash management, finance executives, cash reporting, cash forecasting, business decision makers, cfo, treasurer
    
SAP
Published By: SAP     Published Date: Dec 04, 2015
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, seeking to better understand how finance leaders aspire to support business decision makers in the pursuit of value creation—and how leading-edge financial planning and business analysis capabilities factor into those aspirations. This report is based on 335 survey responses from senior finance executives at companies with more than US$500 million in annual revenues, representing a broad range of company segments.
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financial planning and analysis, fp&a, finance leaders, business decision makers, business analysis capabilites
    
SAP
Published By: SAP     Published Date: Mar 18, 2016
There is a familiar refrain among CEOs today, perhaps best captured by the CEO of a major global financial institution who said, "We are no longer a bank, but a technology company in the financial services industry." IDC has accumulated dozens of similar quotes from executives across all industry segments. Digital transformation is at the heart of business strategies.
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sap, iot, digital, financial services, business strategysap, iot, digital, financial services
    
SAP
Published By: SAP     Published Date: Nov 22, 2017
The digital transformation (DX) of industries is well under way — a transformation that is enabled by the Internet of Things (IoT). The IoT allows organizations to reinvent existing industry processes, augment how they engage with their customers, and accelerate the speed at which they deliver their products and services. This white paper looks at how these digital strategies facilitated by the IoT are reshaping those industry segments that are both asset rich and focused on services rather than products. The paper then explores IoT scenarios that hold great promise and how companies are approaching investment to optimize business outcomes.
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digital transformation, industries, iot, internet of things, customers, products, services, companies
    
SAP
Published By: SAS     Published Date: Jul 02, 2012
This white paper will examine the key driver of market success and the ability to develop competitive differentiation.
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analytics, sas, reporting, trending, segmentation
    
SAS
Published By: SAS     Published Date: Oct 18, 2017
With enhanced regulatory pressure, banks must continuously evaluate their risks. To meet these demands, the AML industry has turned to analytical/statistical methodologies to reduce false-positive alerts, increase monitoring coverage and reduce the rapidly escalating financial cost of maintaining their AML programs. An effective AML transaction monitoring strategy includes segmenting the customer base by analyzing customer activity and risk characteristics in order to monitor them more effectively. This paper explains how to blend both quantitative and qualitative methods to tune scenarios to identify the activity that poses the most risk to the bank.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
Enhanced regulatory pressure requires continuous evaluation of your bank’s risks. To meet these demands, the AML industry has turned to analytical/statistical methodologies to: • Improve monitoring programs. • Reduce false-positive alerts. • Increase monitoring coverage. • Reduce the rapidly escalating financial cost of maintaining AML programs.
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SAS
Published By: Schneider Electric     Published Date: Jan 26, 2018
The first event in the Partnering with Certainy Webinar Series, "Customer Demands at the Edge." Trends like IoT are driving customer experience expectations in a way that demands resiliency in local edge environments. As a result, we’re seeing a rise of edge computing (compute power coming out of the cloud and into the access layer). Customer demands manifest themselves differently based on things like company size and segment. For example, a retail customer’s business imperatives might look different from a doctor’s office. But one thing remains constant: A standardized, redundant, and repeatable physical infrastructure can protect the availability of these now-critical access-layer IT assets. APC by Schneider Electric has: The solutions you need to deliver a standardized, redundant, & repeatable infrastructure to your customers The tools you need to configure them, The alliances & certifications you trust & rely on, The program to make it profitable. Fill out your information and click "Register" to watch the kick off our Partnering with Certainty Webinar Series, “Customer Demands at the Edge: Always On, Always Connected.” This webinar originally aired on October 5th, 2017.
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Schneider Electric
Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation
    
Silverpop
Published By: SimpliVity     Published Date: Jan 07, 2016
There’s no denying that hyperconverged infrastructure is hot right now, promising to dramatically shift the way infrastructure is procured, deployed and managed. But questions remain. Is it actually addressing the real-world concerns faced by real-world customers? What are the catalysts driving organizations to evaluate hyperconvergence and are they finding that the results match the hype when they actually do deploy? Get the fast facts from this SimpliVity eBook based on research from ActualTech Media, segmented and re-analyzed just for EMEA.
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desktop virtualisation, cloud computing, cloud management, networking, data center
    
SimpliVity
Published By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
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wpm, sitecore, content profiling, segmentation targeting, online business
    
Sitecore
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
    
SmartFocus
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
    
SmartFocus
Published By: SmartFocus     Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital. De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
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digital marketing, données en temps réel, marketing de l’instant, marketing en temps réel, interactions en temps réel, données, data marketing, personnalisation
    
SmartFocus
Published By: Sparton Corporation     Published Date: Jan 08, 2019
With the cost of manufacturing in China escalating, companies are increasingly looking to Southeast Asia for an alternative to meet their outsource manufacturing needs. Emerging as the leading alternative to China, Vietnam is now a destination choice for outsource manufacturing due to the unique financial advantages it can provide companies, including those in high-tech segments such as medical and commercial aerospace. In addition to lowering total costs, Vietnam offers companies a larger labor force, strong IP protection, and reliable quality in the manufacturing process, among other benefits. Moving their contract manufacturing to Vietnam can provide companies an excellent foundation for long-term profits and sustained growth.
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china, vietnam, southeast asia, manufacturing, cost, outsource, high-tech, commercial aerospace
    
Sparton Corporation
Published By: Splunk     Published Date: Nov 29, 2018
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017 Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017 Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.” As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics. Download this report to learn: 2017 rankings of performance analysis software vendors, overall and subsegments How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains Shifts in
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application performance monitoring, network tools, network monitoring tools, network monitoring software, network monitoring, it monitoring
    
Splunk
Published By: Sportgenic     Published Date: Jul 24, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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ad networks, sportgenic, catalyst, catalyst sf
    
Sportgenic
Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how to properly leverage your social media networks in order to properly identify your specific audience and target their wants and needs.
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segmentation, targeting, social audience, leveraging social media, social media, netoworks, social media networks, target audiences
    
Spredfast, Inc.
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