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Results 201 - 225 of 354Sort Results By: Published Date | Title | Company Name
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle
Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft provides a solution to easily run small segments of code in the cloud with Azure Functions. Azure Functions provides solutions for processing data, integrating systems, and building simple APIs and microservices. The book starts with intermediate-level recipes on serverless computing along with some use cases on the benefits and key features of Azure Functions. Then, we'll deep dive into the core aspects of Azure Functions, such as the services it provides, how you can develop and write Azure Functions, and how to monitor and troubleshoot them. Moving on, you'll get practical recipes on integrating DevOps with Azure Functions, and providing continuous deployment with Visual Studio Team Services. The book also provides hands-on steps and tutorials based on real-world serverless use cases to guide you through configuring and setting up your serverless environments with ease. Finally, you'll see how to manage Azure Functions, providing enterprise-level security and compliance to
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Microsoft
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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Microsoft Azure
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
    
Microsoft Corporation
Published By: MicroStrategy     Published Date: Aug 21, 2019
To survive and thrive in an era of accelerating digital disruption, organizations require accessible data, actionable insights, continuous innovation, and disruptive business models. It’s no longer enough to prioritize and implement analytics – leaders are being challenged to stop doing analytics just for analytics’ sake and focus on defined business outcomes. In addition, these leaders are being challenged to bring predictive capabilities and even prescriptive recommended actions into production at scale. As AI and accelerated growth and transformation become top of mind, many enterprises are realizing that their current segmented analytics approach isn’t built to last, and that real transformation will require proper endto- end data management, data security, and a data processing platform company-wide. The year 2019 will be a turning point for many organizations that realize being data-driven doesn’t guarantee future success.
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MicroStrategy
Published By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
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Mintigo
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
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personalization, customer retention, customer loyalty, digital marketers
    
Monetate
Published By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalization technology and what companies can expect to gain with implementation. • Four myths about personalization that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. • Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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Monetate
Published By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalisation technology and what companies can expect to gain with implementation. • Four myths about personalisation that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. • Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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Monetate
Published By: Monetate     Published Date: Jun 27, 2018
Delivering personalized experiences at scale is a challenge the travel and hospitality industry would be well advised to take on. While segmentation can work to a point, truly 1:1 experiences are the key to more conversions. This case-study brief shows how eight companies, including one in the luxury travel space, used personalization to make an impact. In the case-studies you’ll learn: • What one luxury travel company did to achieve a +33.5% lift in email sign up traffic. • How a leading apparel company saw a 73.9% lift to email sign ups without offering a discount • How a retailer achieved a 3.3% reduction in homepage bounce rate with a customized carousel. • What 5 more companies did to achieve equally impressive results from their personalization efforts.
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Monetate
Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies: • Recognize visitors and customers across devices to deliver connected experiences. • Optimize bookings funnels to raise bookings conversion rates and revenues. • Segment customers to deliver truly customized content. • Decrease the customers time to purchase by serving the right trip, excursion or reservation.
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Monetate
Published By: Motorola Solutions     Published Date: Nov 29, 2018
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows. Manufacturers today are under immense pressure to produce goods safely, efficiently and profitably. Meeting these goals requires reliable, clear voice and data communications. So the production line is always moving. So well-executed logistics exceed expectations. So materials and operations are tracked to maintain efficiency. So your most valuable assets — your people — are safe and connected. Unified tea
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Nov 29, 2018
In today’s increasingly mobile world, Energy workers require instant communication and access to data intelligence wherever the job may take them. From the oil rig to the electric grid and everywhere in between, having the right data, in the right hands, at the right time, no matter the environment or device of choice — is simply non-negotiable. Organizations across various Energy segments — oil & gas, electric utilities, water utilities, and mining — are currently juggling a mix of communication devices and are hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions. Yet, citizens rely on their homes being heated in the winter, on clean running water, and on lights that turn on when they flip the switch. Meeting these expectations requires reliable, clear voice and data communications for Energy workers day-in and day-out. So oil & gas workers can communicate safely in hazardous environments. So precious resources are
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to guest safety, exceptional customer service, and streamlining operations, nothing is faster than right NOW. Organizations across various industry segments — hotels, casinos, restaurants and entertainment venues — are juggling a mix of communication devices. This can mean gaps in coverage, poor battery life and aging equipment that diminishes your ability to deliver premium guest service. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, business slows.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to enhancing worker safety, boosting productivity and streamlining operations, communication matters. Organizations across various industry segments — trucking, rail, airlines and airports, and warehousing/distribution — are juggling a mix of communication devices and hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: May 21, 2019
When it comes to worker safety, efficiency and production, nothing is faster than right now. Organizations across various energy segments — oil, gas, petrochemical, electric utilities, water utilities and mining — are currently juggling a mix of communications solution devices and are hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions. The power of now puts instant communications at your workers’ fingertips — because when communication slows, operation slows. Citizens rely on their homes being heated in the winter, clean running water and lights that turn on when they flip the switch. Meeting these expectations requires reliable, clear voice and data communications for energy workers day-in and day-out. So workers can communicate safely in hazardous environments. So precious resources are not wasted and efficient operations are maintained. So energy companies can continue to exceed expectations. Unified communicati
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Motorola Solutions
Published By: NEC     Published Date: Aug 12, 2014
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer. What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large, consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, architecture, express, stress, enterprise applications
    
NEC
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
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neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
    
Neolane, Inc.
Published By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, total engagement, email marketing, emarketing, social media, sms automation, churn
    
Net Atlantic
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