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Results 176 - 200 of 354Sort Results By: Published Date | Title | Company Name
Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
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crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
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customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
    
iKnowtion
Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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Intel
Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
    
Interactive Intelligence
Published By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
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customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
    
Intercom
Published By: Juniper Networks     Published Date: Feb 05, 2018
At Juniper, we believe in building coherent networks to help simplify both the physical topology as well as the operations of the network itself. Once having done that, we can then secure it. And, by moving to micro parameters, we can do a much better job of protecting the applications. Then finally, automation, particularly as we get into micro parameters, micro segments and the need for agility, is where SDN really pays off.
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network, applications, cloud, enterprises, foundation, principles
    
Juniper Networks
Published By: Juniper Networks     Published Date: Aug 10, 2017
Resistance to change is futile. Financial services are becoming more embedded in the banking customer’s everyday life, driving unprecedented levels of change across the industry. The unfolding digital economy is ushering a new era of technology adoption in banking. From cloud to open banking APIs, these play a defining role in enabling banks to create new digital products and services, refresh the bank branch, find new customer segments, and monetize underutilized data and information assets.
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opening banking, api, data, currency, cloud transformation, frictionless banking, business model disruption
    
Juniper Networks
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial
    
Junta42
Published By: Kestra Financial     Published Date: May 30, 2019
ndependent advisors make up one of the fastest growing segments in the financial services industry. If you’re curious about breaking free, you may want to consider these advantages that independent advisors can offer their clients
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Kestra Financial
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Apr 22, 2019
In the Overall segment, the ISG Provider Lens Next-Gen ADM Quadrant Report cited LTI’s idea-led innovation approach to delivering unique business solutions; the organization’s digital way of working (WoW), designed to deliver and amplify outcomes; and an IP-led growth strategy as key strengths that earned the market leader designation. The ISG Provider LensTM report recognized LTI’s extensive experience in working with both packaged and custom software, running multi-year maintenance deals, and a growing digital portfolio, as factors that make it an attractive alternative to large multinational providers.
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Larsen & Toubro Infotech(LTI)
Published By: LifeLock     Published Date: Mar 02, 2015
Every interaction, every communication, every touch point creates a digital breadcrumb — a piece of data that can put people at greater risk of identity theft. This paper from Forrester Research compares various segments and demographics to understand which groups are at the greatest risk of identity theft.
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LifeLock
Published By: Limelight Networks     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
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web content management, wcm, it management, it support, cms, marketing automation, visitor profiles, market segmentation
    
Limelight Networks
Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app
    
Localytics
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
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app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention
    
Localytics
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging
    
Localytics
Published By: Loop Commerce     Published Date: Mar 08, 2019
Loop Commerce invented the $600B G-Commerce industry by building the first digital solution that makes it simple to shop for others and partnering with retailers like Target, Uniqlo, and Neiman Marcus along the way. After an acquisition by Synchrony, their deep consumer financial services experience and strong retail partnerships makes this the most exciting innovation in an always changing industry. See how the top retailers on the planet are embracing the huge customer segment shopping for others and seeing spikes in revenue because of it.
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Loop Commerce
Published By: Loop Commerce     Published Date: Mar 11, 2019
Loop Commerce invented the $600B G-Commerce industry by building the first digital solution that makes it simple to shop for others and partnering with retailers like Target, Uniqlo, and Neiman Marcus along the way. After an acquisition by Synchrony, their deep consumer financial services experience and strong retail partnerships makes this the most exciting innovation in an always changing industry. See how the top retailers on the planet are embracing the huge customer segment shopping for others and seeing spikes in revenue because of it.
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Loop Commerce
Published By: Loop Commerce     Published Date: Mar 11, 2019
Loop Commerce invented the $600B G-Commerce industry by building the first digital solution that makes it simple to shop for others and partnering with retailers like Target, Uniqlo, and Neiman Marcus along the way. After an acquisition by Synchrony, their deep consumer financial services experience and strong retail partnerships makes this the most exciting innovation in an always changing industry. See how the top retailers on the planet are embracing the huge customer segment shopping for others and seeing spikes in revenue because of it.
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Loop Commerce
Published By: Marketo     Published Date: Jul 13, 2015
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.
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lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, lead score
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy
    
Marketo
Published By: Marketo     Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including: - Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises - Strengths and areas for improvement with Marketo’s products - Marketo’s overall user ratings
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marketo, marketing automation software, marketing
    
Marketo
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
    
Merkle
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