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Results 151 - 175 of 360Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Sep 18, 2008
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
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erp, enterprise resource planning, cindy jutras, process, process industry, chemical, food and beverage, food
    
IBM
Published By: IBM     Published Date: Jul 09, 2009
This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices supported by IBM solutions. Learn more today!
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ibm, telelogic, doors, product development, engineering, automotive, rational, oem
    
IBM
Published By: IBM     Published Date: Jul 24, 2012
Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report. Download this report to see how companies are implementing predictive analytics to get these amazing results.
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predictive analytics, target, segment, optimize marketing, marketing, analytics
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.
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analytics, insight, segmentation, ibm customer analytics, ibm, products, channel
    
IBM
Published By: IBM     Published Date: Mar 12, 2013
Follow-on white paper on the state of the Itanium market segment after the Oracle lawsuit and subsequent release of the new Integrity systems based on the Intel Itanium 9500 processor.
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hp itanium, servers, point of no return, joe clabby, it management, data center
    
IBM
Published By: IBM     Published Date: Apr 17, 2013
IBM has used the Storwize architecture to produce multiple storage systems across different usage segments to meet different customer needs. The ability to scale with a common underlying architecture has proven to deliver multiple benefits to IBM customers. Features developed for high-end enterprise systems now meet customer needs in other, more price conscious segments. The leverage from a common base for systems helps reduce development and support costs which are reflected in product costs for customers. The Storwize architecture also builds on Intel-based hardware, which provides continued advances with each new generation yet retains the same fundamental architecture. Customers also benefit from a storage architecture that provides a consistent experience across multiple products and generations.
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storwize, storage systems, benefits, high-end enterprise, intel-based hardware, customers, development
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
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ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
How can we improve competitive advantage through procurement excellence?
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ibm, cpo, procurement organizations, procurement challenges, procurement fundamentals, procurement performance, effective procurement, organizational value
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged. This Magic Quadrant will help you find the right vendor for your needs.
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ibm, magic quadrant, master data, data, management, solutions, mdm, vendor
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns
    
IBM
Published By: IBM     Published Date: Nov 25, 2014
Read this ebook from the Aberdeen Group to see the results of a wide-ranging study of retailers across multiple segments. Find out what it takes to enhance loyalty and satisfaction while increasing sales and margins in the connected-customer era.
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merchandise optimization, customer empowerment, retail, aberdeen group, it management, enterprise applications
    
IBM
Published By: IBM     Published Date: Jul 07, 2015
IBM named a leader in Gartner's first ever Magic Quadrant on Disaster Recovery as a Service.
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disaster recovery, backup, infrastructure, segmentation, restoration
    
IBM
Published By: IBM     Published Date: Jul 08, 2015
The MDM of product data solutions market segment grew nearly 9% in 2013. Increasingly, end-user organizations are exploiting MDM as the heart of a digital business transformation. This Magic Quadrant, which evaluates 15 providers, will help find the right vendor for their needs. 
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ibm, magic quadrant, gartner, data management, product data solutions, it management, enterprise applications
    
IBM
Published By: IBM     Published Date: Aug 05, 2015
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
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digital banking, big data, ibm, customer information, account activity, segmentation, value proposition, customer behavior
    
IBM
Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster. "
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ibm, watson engagement advisor, analytics, customer service
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
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ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
    
IBM
Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
    
IBM
Published By: IBM     Published Date: Mar 29, 2017
To learn more about how SaaS is helping companies gain competitive advantage as opposed to simply reducing costs, we segmented survey respondents into three groups: • Pacesetters, who have the highest level of SaaS adoption and are gaining competitive advantage through their broad efforts • Challengers, who have adopted SaaS more narrowly but are gaining competitive advantage through the SaaS deployments they do have • Chasers, who have been slower to adopt SaaS and gain competitive advantage through its use Download now to learn more!
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ibm, software, competitive advantage, cloud, saas, pacesetters, chasers
    
IBM
Published By: IBM     Published Date: Jul 19, 2016
Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.
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ibm, banking, finance, consumer insights, business intelligence, business anlytics, enterprise applications
    
IBM
Published By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
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ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio, networking, wireless
    
IBM
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