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segment

Results 326 - 346 of 346Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
To better understand the benefits, costs, and risks associated with Cisco TrustSec, Forrester interviewed two companies. Company A is an organization that provides senior housing for over 22,000 residents in the US. This organization used Cisco TrustSec to provide highly secure segmented mobile network services to its residents. Company B is an international packaging and paper group company experiencing rapid growth. It used Cisco TrustSec as an innovative solution to quickly integrate the infrastructure of new acquisitions into its own and standardize security architecture across its wide area network (WAN) globally. While the case study will talk about the experiences of these two companies, the financial analysis focuses on the impact that Cisco TrustSec had on one organization.
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Cisco
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe
Published By: AlienVault     Published Date: Jul 22, 2016
you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: Determining your true business requirements Inventorying locations and assets Segmenting environments Operationalizing controls Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise.
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AlienVault
Published By: Dun & Bradstreet     Published Date: Oct 30, 2015
Mastering the art of B2B segmentation
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hoover, data, lead, b2b, marketing, lead generation
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
A guide to creating stronger marketing campaigns with better data.
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Dun & Bradstreet
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Want to appeal to financial executives? Dial up the logic. Financial executives differ from almost every other line of business (LOB) executive when it comes to decision-making, according to a new study conducted by the FORTUNE Knowledge Group in collaboration with gyro. While executives in most other industries are moving toward a more innate approach to decision-making, this group relies primarily on logic to guide their decisions. Understanding the differences between what financial executives look for in partnering with companies and what their peers value is key to developing messaging that appeals to this unique segment.
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Tyco Integrated Security
Published By: IBM     Published Date: Jul 08, 2015
The MDM of product data solutions market segment grew nearly 9% in 2013. Increasingly, end-user organizations are exploiting MDM as the heart of a digital business transformation. This Magic Quadrant, which evaluates 15 providers, will help find the right vendor for their needs. 
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ibm, magic quadrant, gartner, data management, product data solutions, it management, enterprise applications
    
IBM
Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 13, 2018
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded services to sustain revenue growth. Security services are an obvious candidate for consideration since awareness of the need for security protections is extremely high due to regular media coverage highlighting Internet exploits. Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer a foundational layer of web protection for every Internet access connection. They can provide a previously unavailable level of web security that reduces the risk their customers face, without imposing a configuration or management burden.
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Akamai Technologies
Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
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Hewlett Packard Enterprise
Published By: Juniper Networks     Published Date: Feb 05, 2018
At Juniper, we believe in building coherent networks to help simplify both the physical topology as well as the operations of the network itself. Once having done that, we can then secure it. And, by moving to micro parameters, we can do a much better job of protecting the applications. Then finally, automation, particularly as we get into micro parameters, micro segments and the need for agility, is where SDN really pays off.
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network, applications, cloud, enterprises, foundation, principles
    
Juniper Networks
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: CA Technologies EMEA     Published Date: May 25, 2018
The APM market is one of the largest subsegments of the IT operations management market, with 2016 revenue of approximately $3.7 billion and a growth rate exceeding 18% over the prior year. Given these statistics, it is no surprise that Gartner observes continuing investment. Interestingly, while Gartner has observed many new startups appearing on the radar screen, we've also seen large software organizations such as CA Technologies, IBM, Oracle and Microsoft (re)investing at the same time. Other non-APM companies are also expressing potential interest in the market — almost all of the current APM suite providers expect to see companies like Google and Amazon boost their primarily infrastructure monitoring capabilities with increased support for application visibility. Yet these (and other large) cloud companies will pose another challenge for the traditional APM players — the battle for talent acquisition. There is some concern within the APM market that highly skilled individuals may
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ca technologies, monitoring, programs, applications
    
CA Technologies EMEA
Published By: TIBCO Software     Published Date: Jul 22, 2019
FINANCIAL SERVICES’ HISTORY OF DISRUPTION Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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TIBCO Software
Published By: Sage Software     Published Date: Oct 23, 2018
Be ready for the future today, with Sage Business Cloud Enterprise Management To manage this growing technology and business complexity, modern ERP is a must for distributors. It’s needed due to: • A need for multiple sales channels, both offline and digital • Ever-growing product portfolios, including offerings that may be customized, complex or bundled • The addition of value-added services, which could include assembly and labelling • Pricing, rebates and the addition of incentives that could drive profitability • Calculation and demand complexity, which increases the need for customer segmentation Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
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bms, enterprise accounting, enterprise intelligence
    
Sage Software
Published By: Pros, Inc     Published Date: Apr 24, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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Pros, Inc
Published By: Loop Commerce     Published Date: Mar 08, 2019
Loop Commerce invented the $600B G-Commerce industry by building the first digital solution that makes it simple to shop for others and partnering with retailers like Target, Uniqlo, and Neiman Marcus along the way. After an acquisition by Synchrony, their deep consumer financial services experience and strong retail partnerships makes this the most exciting innovation in an always changing industry. See how the top retailers on the planet are embracing the huge customer segment shopping for others and seeing spikes in revenue because of it.
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Loop Commerce
Published By: Loop Commerce     Published Date: Mar 11, 2019
Loop Commerce invented the $600B G-Commerce industry by building the first digital solution that makes it simple to shop for others and partnering with retailers like Target, Uniqlo, and Neiman Marcus along the way. After an acquisition by Synchrony, their deep consumer financial services experience and strong retail partnerships makes this the most exciting innovation in an always changing industry. See how the top retailers on the planet are embracing the huge customer segment shopping for others and seeing spikes in revenue because of it.
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Loop Commerce
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