With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges.
Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Published By: Polycom
Published Date: Apr 30, 2013
A new business reality is emerging across all segments of the business spectrum, and it is creating opportunity and challenges that must be considered and planned for today. The new reality is the product of the convergence of mobility, video, and collaboration, driven by three megatrends.
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Prepare your business for the future of customer service.
In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends.
The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants.
Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on:
The growing importance of service in a customer’s choice of or loyalty to a brand
The most important aspects of a good customer service experience
The most frustrating aspects of a poor customer service experience
Expectations of the millennial customer segment
Channel preferences based on geography
Customer expectations for self-serv
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum?
Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found:
New customer segments open thanks to lower adoption and operating costs.
With less complex infrastructure under SaaS, customer TCO drops.
ISV products improve with value-added cloud services and SaaS data capabilities.
Financial predictability improves with recurring revenue model.
New pricing models aligns ISV value to customers’ business needs, driving increased revenue.
Additional, significant operational benefits from switching to a SaaS model.
Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs.
The collection of product usage data increases the speed of product development by 33%. –
Published By: Intercom
Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you.
From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways:
1. Define the audience for your message by segmenting users according to behavior and action.
2. Craft a message for maximum impact; what voice, tone, format, and language to use.
3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
Published By: HPE Intel
Published Date: Feb 17, 2016
Strategies for State, Local, and Education IT Management
View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt.
Mark Meyers is the CTO and DIS Director of the state of Arkansas
Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University
Leo Leung is the VP of Corporate Marketing at Scality
Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise
Wyatt Kash is the VP of Content Strategy at Fedscoop
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace.
For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices supported by IBM solutions. Learn more today!
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Published By: Webtrends
Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Published By: Webtrends
Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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