Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Published By: Teradata
Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Published By: Teradata
Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink?
Leaders Have a Data Strategy and Enable More Teams with Data
In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making.
Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy.
In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use:
digital analytics to optimize user experience in real time
audience-level data to personalize customer experience
customer-level data to segment a
Published By: Anaplan
Published Date: Apr 02, 2019
What should the sales planning process look like?
A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables.
In this SiriusDecisions paper, you’ll learn:
• The three crucial stages of the annual sales planning process
• How to ensure that all relevant stakeholders participate in the sales planning process
• How sales ops can help sales leaders set realistic goals for the year
Published By: Qualtrics
Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience.
Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs.
To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to:
• Boost demand with messaging that resonates more with your market
• Grow your customer base by understanding what drives purchase behavior
• Increase revenue and profitability by discovering which customers will pay a premium for
• your product
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others:
• New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry
• Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike
• Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation
Read this whitepaper to learn how you can overcome these and other disruptions.
Manufacturers are looking for ways to optimize their factory floor and machinery processes to reach their full production potential. Whether it is because of equipment issues or the personnel running the machines, the average OEE machine is running at 60%. With Visual Factories’ plug-and-play cloud-based solution, factory management get enhanced visibility into their manufacturing processes, helping to identify operational inefficiencies and to increase their OEE. Real-time reports for middle management deliver root cause analysis that will increase machine efficiency. Top management use the business insights for maximizing profits and reducing costs. The solution is quick and easy to install and can be set up by on-site maintenance staff.
Visual Factories' solution is compatible with any type of production machine in any market segment and has been deployed at metal working and medical tooling plants in the aerospace, automotive and medical industries around the world. Customers incl
Published By: Pros, Inc
Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
IT requires a solution that solves the challenge of securing proprietary applications and data in the cloud datacenter and is available only to users and devices that are delegated safe for access. VMware NSX solves this challenge through user-level micro-segmentation. The VMware NSX approach offers several differentiated advantages over traditional security approaches.
Published By: Silverpop
Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
Published By: Epsilon
Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
Covering 23 vendors and 5 market segments, the 2013 Wisdom of Crowds Business Intelligence Market Study helps readers understand the current market landscape including the perceptions and plans of organizations adopting BI solutions, the latest user trends and technology.
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities.
Read the guide to learn:
• Tips to accelerate your data-driven marketing
• How to overcome audience acquisition and engagement obstacles
• How to identify the right marketing technology for audience acquisition
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers.
Read the guide to learn:
• The DNA of customer digital behavior
• How to create unified customer segments with existing data
• How to adopt onsite messaging to match offsite ads
The experience is your product.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
– The role of dynamic merchandising in engaging customers
– Steps to create compelling customer experiences using audience segmentation and personalization
– Ways to scale customer experiences to create powerful connections, no matter the device or channel
The functional software test automation market is a subsegment of the overall software test tools market (which also includes test planning, performance testing, test data management and other functions). Functional test automation focuses on the automation of tests in a way that simulates the way a real user would interact with an application — by driving the user interface (UI). They can also look at other functional aspects of an application such as testing APIs. In this Magic Quadrant, we focus on the UI automation facilities of tools, because according to our client interactions this appears to be the area of greatest need.
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
Published By: Red Hat
Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods
of volatility have been driven by a combination of technological change and capital expansion.1
There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie
streaming service like Netflix also launches a community around the software it created to run
its services, or an online retailer like Amazon also innovates with public cloud management.
Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its
existing knowledge, and to incorporate new ideas.
At a strategic level, today’s software is expected to deliver on a multitude of new and different
When it comes to worker safety, mitigating downtime, and boosting
productivity, nothing is faster than right NOW. Organizations across
various industry segments — construction, food and beverage, chemical
and industrial, and transportation equipment manufacturers — are
juggling a mix of communication devices, slowing response times. Gaps
in coverage, poor battery life and aging equipment reduce your ability to
safely and efficiently meet production deadlines. The power of NOW puts
instant communications at your workers’ fingertips — because when
communication slows, production slows.
Manufacturers today are under immense pressure to produce goods
safely, efficiently and profitably. Meeting these goals requires reliable,
clear voice and data communications. So the production line is always
moving. So well-executed logistics exceed expectations. So materials
and operations are tracked to maintain efficiency. So your most valuable
assets — your people — are safe and connected.
In today’s increasingly mobile world, Energy workers require instant communication and access to data intelligence wherever the job
may take them. From the oil rig to the electric grid and everywhere in between, having the right data, in the right hands, at the right time,
no matter the environment or device of choice — is simply non-negotiable. Organizations across various Energy segments — oil & gas,
electric utilities, water utilities, and mining — are currently juggling a mix of communication devices and are hindered by gaps in coverage,
poor battery life and fragile equipment that cannot withstand harsh environmental conditions.
Yet, citizens rely on their homes being heated in the winter, on clean running water, and on lights that turn on when they flip the switch.
Meeting these expectations requires reliable, clear voice and data communications for Energy workers day-in and day-out. So oil & gas
workers can communicate safely in hazardous environments. So precious resources are
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