Gaining the trust of online customers is vital for the success of any company that transfers sensitive data over the Web. When shopping online, consumers are concerned about identity theft and are therefore wary of providing untrusted sources with their personal information, especially their credit card details. Other types of online businesses require different but equally sensitive information. People are reluctant to provide their national insurance numbers, passwords, or other confidential personal information, or sometimes even just name, address, and phone number. Perhaps the information will be intercepted in transit, they fear, or perhaps the destination itself is manned by imposters with ill intent. The result is an abandoned transaction.
Online visitors are becoming more and more wary about transacting online. One way to provide reassurance that your Web site is reputable and safe is to implement the latest SSL encryption technology on your site. Read this guide to learn about the latest in SSL.
Provide your users with visual cues that indicate your site is secure. Extended Validation SSL can facilitate online commerce by increasing visitor confidence and reducing the effectiveness of phishing attacks.
Learn about governmental standards and regulations, such as HIPAA and Sarbanes-Oxley, covering data protection and privacy. Then, learn how your enterprise can be compliant utilizing the latest encryption technologies.
Published By: Symantec
Published Date: Jun 29, 2012
This paper examines how recent trends in Internet trust marks can help restore confidence in online shopping, and as concluded by at least one recent study, even
induce those who do shop to spend more.
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