So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
Published By: Limelight
Published Date: Feb 16, 2018
People today expect to have a compelling, interactive, and engaging digital experience.
Few companies can exist without a website. In a lot of cases, the Internet is the main stream for their customers to gather information, and the performance of their website directly affects their business. So, what measures can companies take to prevent site delays and improve performance? This white paper will explain the mechanism of a CDN and points to consider when selecting a CDN service.
Published By: Limelight
Published Date: Feb 16, 2018
When it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load.
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questions. In this paper we’ll explore the 5 things you should know about multi-CDN in order to determine if it might make sense for your business.
Published By: Fujitsu
Published Date: Feb 26, 2018
Communities rely on their local policemen and policewomen to keep them safe, protect their property and preserve the peace. But few citizens really understand the dangers that officers face every day, especially patrolling and answering calls in vehicles or on foot. While their training provides them with tactics and procedures, situations and individuals are unpredictable.
From accidents to health emergencies, domestic violence to theft and assaults, police must perform in high-stress, volatile environments and make the right decisions in seconds. And in today’s digital world, everything they do may be recorded and posted online.
Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
Published By: Carbonite
Published Date: Jan 04, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure.
Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016.
Known for its industry-leading analytics, data management and business intelligence solutions, SAS is focused on helping organizations use data and analytics to make better decisions, faster. The combination of self-service BI and analytics positions you for improved productivity and smarter business decisions. So you can become more competitive as you use all your data to take better actions. Instead of depending on hunch-based choices, you can make decisions that are truly rooted in discovery and
analytics. And you can do it through an interface that anyone can use.
At last, your business users can get close enough to the data to manipulate it and draw their own reliable, fact-based conclusions. And they can do it in seconds or minutes, not hours or days.
Equally important, IT remains in control of data access and security by providing trusted data sets and defined processes that promote the valuable, user-generated content for reuse and consistency. But, they are no longer forced
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
Today, mobility is no longer a trend. It’s an established reality, reshaping the enterprise. This white paper is the second in a three-part series on enabling the mobile desktop while securing information and protecting your organization.
In-memory technology—in which entire datasets are pre-loaded into a computer’s random access memory, alleviating the need for shuttling data between memory and disk storage every time a query is initiated—has actually been around for a number of years. However, with the onset of big data, as well as an insatiable thirst for analytics, the industry is taking a second look at this promising approach to speeding up data processing.
In his time as Director of E-Commerce at Linen Chest, Riaz Faride was faced with a challenge right out of the gate. He found himself responsible for a site that had page load times ranging anywhere from 6 to 30 seconds. Linen Chest’s site was heavy, images were hosted on the origin, and code was never refactored and needed to be optimized. Riaz knew he needed to make some changes, and fast.
Wi-Fi is about to get a reboot. New 802.11ac Wave 2 products will make it possible to deliver LAN-like multigigabit speeds over the wireless network for the first time, enabling previously unimagined scale and flexibility in the enterprise workspace. But how will businesses capitalize on this new capacity when most current Ethernet access cabling maxes out at 1 Gigabit per second (Gbps)? This white paper: ? Introduces the new generation of Cisco® Catalyst® switches with Multigigabit Ethernet technology, the first platforms to combine support for multigigabit wireless speeds with full power over Ethernet (PoE) in an easy-to-deploy solution ? Shows how Cisco Catalyst Multigigabit Ethernet switches use NBASE-T technology to empower you to deliver 5-Gbps speeds over your existing access cabling ? Details how Cisco Catalyst Multigigabit Ethernet switches gives you the scale and capacity you need today, while protecting your network investments for the future
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Published By: GE Power
Published Date: Jan 30, 2017
Be the first to read the 2017 top digital trend predictions for the (remove second the) the power and utility industry, and gain a competitive edge by understanding what’s next. Across the Electricity Value Network (EVN) - from generation through T&D and end user management, first movers and proactive digital adopters are far more likely to thrive in the future.
Read the new Brief and learn how:
Published By: Oracle CX
Published Date: Oct 20, 2017
Databases have long served as the lifeline of the business. Therefore, it is no surprise that performance has always been
top of mind. Whether it be a traditional row-formatted database to handle millions of transactions a day or a columnar
database for advanced analytics to help uncover deep insights about the business, the goal is to service all requests as
quickly as possible. This is especially true as organizations look to gain an edge on their competition by analyzing data
from their transactional (OLTP) database to make more informed business decisions. The traditional model (see Figure
1) for doing this leverages two separate sets of resources, with an ETL being required to transfer the data from the OLTP
database to a data warehouse for analysis. Two obvious problems exist with this implementation. First, I/O bottlenecks
can quickly arise because the databases reside on disk and second, analysis is constantly being done on stale data.
In-memory databases have helped address p
Can your business afford to lose $9,000 per minute?
According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune.
But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load.
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
Your company is collecting more data than ever before; your customers’ pain points, habits, and desires all flow in and out of your business each second. To mine the most value from that data, and to get the answers you need at a competitive speed, you need to employ server solutions powerful enough to handle complex analytics software.
In the Principled Technologies datacenter, we compared a legacy Dell EMC™ PowerEdge™ R720xd to the new PowerEdge R740xd (powered by Intel® Xeon® Scalable processors) in three storage configurations: with basic hard drives, with SATA SSDs, and with NVMe SSDs.
Intel Inside®. New Possibilities Outside.
When measuring competitive differentiation in milliseconds, connectivity is a key component for any financial services company’s data center strategy. In planning the move of its primary data center, a large international futures and commodities trading company needed to find a provider that could deliver the high capacity connectivity it required.
Published By: Dell EMC
Published Date: Nov 04, 2016
With the 'EMC Mission Control' center in Portsmouth, UK and a second at the America’s Cup venue in Bermuda, plus a mobile center travelling worldwide to the preliminary events, Land Rover BAR will have all its data continuously replicated. The team in Portsmouth can analyze race and testing data immediately, as well as identify and make improvements right up to and through the finals in June 2017. This allows the design team and the crew to adapt much faster. With the introduction of the VCE VxRail Appliance powered by Intel® Xeon® processors, Land Rover BAR will be able to flexibly and rapidly scale, irrespective of location, ensuring a seamless experience for the team. To learn more about the impact of the Dell EMC VCE VxRail Appliance, read this brief infographic.
Using Zebra printers, The Bargain! Shop (TB!S), was able to reduce their price marketing costs between 25% and 40% as well as increase work efficiency. Read this case study to find out more about TB!S and what Zebra can do for you and your business today!
While the inevitable move to Windows 7 has been on the horizon for IT departments for several years, it’s clear that migration projects continue to plague many IT professionals. RES Software commissioned its second Windows 7 migration survey in June 2012 to assess the progress of these implementations in relation to a previous benchmarking survey issued in 2010. The most recent survey captures data from more than 330 IT professionals in North America and Europe across multiple industries and job functions. The results have been analysed and are highlighted within this research brief.
VCE Once Again Achieves High Marks in Vision, Ability to Execute
Technology research firm Gartner recently released its second Magic Quadrant for Integrated Systems, a snapshot of the rapidly evolving converged and hyper-converged infrastructure industry space.
A Gartner Magic Quadrant is a culmination of research in a specific market, providing a wide-angle view of the relative positions of the market's competitors. According to Gartner, no other company in the IT industry ranks higher than VCE in combined vision and ability to execute scores.
This is the second part of the Ponemon Institute’s 2015 Cost of Failed Trust Report, which reveals the damaging impacts on global
business from unprotected cryptographic keys and digital certificates. This new report reveals that most companies lose customers, suffer costly outages, fail audits, and experience breaches due to unprotected and poorly managed keys and certificates.
For the past several years, the nature of enterprise productivity has been forever changed by the new breed of
mobile devices. Personal smartphones and tablets are everywhere. Gone are the days when every enterprise gave
its employees a security-focused BlackBerry. Cloud-based productivity apps can be downloaded in seconds.
Compared to even a few years ago, enterprises are operating in a new world. Please download whitepaper to learn more.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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