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sales and marketing

Results 76 - 100 of 198Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Nov 10, 2017
Chart your course to higher revenue with ABM. Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.
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Adobe
Published By: Jive Software     Published Date: Oct 08, 2009
Learn how Intel leverages a branded online community to engage its Partners, to cut costs and grow channel sales during the tough economic environment.
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jive, branded online community, grow channel sales, plan for building an online community
    
Jive Software
Published By: Salesforce.com     Published Date: Sep 16, 2013
What can the World's #1 CRM app do for you? Download this ebook now and get a taste of the world's #1 sales, service, and marketing app. Download now.
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crm, customer relationship management, application, technology, sales results, best practices, it management, enterprise applications, data center
    
Salesforce.com
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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Valerie Schlitt Associates
Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: Engagio     Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
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Engagio
Published By: BrickWork Software     Published Date: Oct 24, 2017
Why retailers need to leverage digital to drive more than just online sales. It’s no secret that e-commerce has upended the retail industry. With the success of Amazon, the popularity of shopping online, and the incredible reach retailers now have thanks to digital marketing, many observers and analysts have predicted the death of brick and mortar. However, the fact that 87% of major retail purchases are still made in-store means that today’s retailers cannot rely on e-commerce alone. In this white paper, we explore: The implications of the shift to online retail Why e-commerce isn’t enough What customers really want The value of brick and mortar How to leverage digital to drive sales
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BrickWork Software
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, social media advertising, facebook, instagram, paid social, marketing, digital marketing
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ChannelAdvisor
Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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EverString
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Oracle     Published Date: Dec 13, 2011
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
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3-5542285808
    
Oracle
Published By: Oracle     Published Date: Dec 14, 2011
Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management
    
Oracle
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
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insurance, customer intelligence, solutions, customer retention, marketing plans
    
IBM
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
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marketo, sales, marketing, revenue growth, sales and marketing alignment
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers
    
Marketo
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
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b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity, sales funnel, revenue growth, revenue acceleration, sales cycle, sales behavior, marketing productivity, sales productivity, b2b marketing, account based marketing, demand generation, outbound marketing, outbound sales
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: IBM     Published Date: Oct 13, 2017
This BARC document is the third edition of our BARC Score business intelligence vendor evaluation and ranking. This BARC Score evaluates enterprise BI and analytics platforms that are able to fulfill a broad set of BI requirements within the enterprise. Based on countless data points from The BI Survey and many analyst interactions, vendors are rated on a variety of criteria, from product capabilities and architecture to sales and marketing strategy, financial performance and customer feedback.
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barc. business intelligence, analytics, customer feedback
    
IBM
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